Marketing & Events Manager

MassMedia Marketing, Advertising, PR • Scottsdale, AZ

2d • Onsite

About The Position

MassMedia is seeking a hands-on Marketing & Events Manager to lead the agency’s internal marketing initiatives, strengthen its brand presence and create opportunities to connect with clients, prospects and industry leaders. The role oversees internal marketing programs, brand communications, content initiatives, industry events, sponsorships and campaigns, with a significant focus on planning and executing events.

Working closely with agency leadership, internal teams and external partners, the manager will turn marketing strategy into action to support brand awareness, thought leadership, new business development and business growth. The position spans marketing strategy and brand management, event planning and execution, content and communications, practice group and new business marketing, and marketing operations and vendor coordination. The ideal candidate is creative, highly organized, relationship-oriented and able to manage projects from planning through evaluation.

Requirements

• At least 3 years of experience in marketing, event management, brand marketing or integrated marketing communications.
• Demonstrated experience independently planning and executing professional, corporate or industry events.
• Strong understanding of traditional and digital marketing channels.
• Excellent project management skills, including the ability to manage multiple priorities, deadlines and stakeholders.
• Exceptional writing, communication and interpersonal skills.
• Experience coordinating vendors, sponsors, agencies or external partners.
• Strong attention to detail and ability to manage event budgets and logistics.
• Ability to collaborate with senior leadership and cross-functional teams.
• Proactive, resourceful and solutions-oriented approach.

Responsibilities

• Execute MassMedia’s annual marketing plan to support brand awareness, thought leadership and new business growth.
• Manage integrated campaigns across email, social media, content, PR, events and other channels.
• Maintain consistent brand messaging, positioning and visual identity across agency marketing initiatives.
• Coordinate agency credentials, presentations, case studies, marketing materials and promotional collateral.
• Support marketing initiatives for industry practice groups and expansion into new markets.
• Identify strategic partnerships, sponsorships and promotional opportunities that increase MassMedia’s visibility.
• Own MassMedia’s events and experiential marketing initiatives from concept through post-event evaluation.
• Plan, manage and execute agency-hosted events, including concepts, programming, timelines and budgets.
• Coordinate speakers, panelists, moderators, sponsors, vendors and event partners.
• Manage venue logistics, catering, audiovisual production, invitations, registration, signage and event materials.
• Oversee event promotion to drive attendance and engagement, and manage sponsorship fulfillment and partner communications.
• Coordinate on-site setup, staffing, guest experience and event execution.
• Develop post-event communications, recaps, follow-up campaigns and performance reports; evaluate outcomes such as attendance, engagement, relationship development and business opportunities.
• Manage the editorial calendar and coordinate blogs, newsletters, case studies and thought leadership content with agency leaders and subject matter experts.
• Oversee quarterly agency newsletters and other email communications, and coordinate internal social media content planning and approvals.
• Partner with the PR team to identify opportunities to promote MassMedia’s expertise, leadership and agency news.
• Maintain and update website content with internal and external technical resources.
• Collaborate with agency leadership on marketing initiatives that support business development, prospect engagement and industry-specific programs.
• Support practice groups with content, events, partnerships and promotional activities; identify relevant conferences, associations, networking opportunities and sponsorships.
• Help create marketing materials and outreach campaigns for prospective clients, and track marketing’s contribution to lead generation and business growth.
• Manage marketing calendars, project timelines, budgets, deliverables, plans and workflows in Monday.com.
• Coordinate external marketing specialists, including freelance CRM and marketing automation support, and work with technical partners on email campaigns, contact lists, registration systems and lead tracking.
• Coordinate with website developers and other vendors, monitor marketing performance and prepare regular updates for agency leadership.

Benefits

• Centrally located airport office with amenities and perks.
• Competitive salaries and opportunity for advancement, with an emphasis on promoting from within.
• Medical, dental and vision plans for employees and their families.
• 401(k) plan with company matching.
• Paid time off that increases each year with the company.
• 11 paid holidays and a paid day off for the employee’s birthday.
• Company happy hours, events and team-building activities.
• Professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed