Marketing & Events Manager

Snell & Wilmer•Phoenix, AZ

10h•Onsite

About The Position

Snell & Wilmer, one of the largest law firms in the Western United States, is seeking a Marketing and Events Manager to work from its Phoenix office. The manager works with firm leadership and the business development and marketing team on events and engagements that support and align with attorney, practice group, industry group, and office business development and marketing goals. The firm ideally seeks a candidate with at least five years of event management and marketing leadership experience in a professional services environment, preferably a law firm, along with strong business and legal acumen and the ability to mobilize the firm's business development and marketing strategy. The position oversees event planning and execution, marketing content and materials, vendor relationships, budgets, and processes for measuring progress and return on investment. It also leads content production workflows, including editing, review, and approvals, to ensure accurate and compliant materials consistent with brand guidelines, using AI-enabled technologies. The role may require extended or weekend hours and travel to other office locations as needed. Snell & Wilmer offers competitive performance-based compensation and a benefits package starting on the first day of employment. The firm values diversity, inclusion, and belonging and is an equal employment opportunity employer.

Requirements

At least five years of marketing or business development experience at a management level, including elevating teams in legal or other professional services firms.
Proven ability to develop and execute events and data-driven content strategies.
Ability to work well with others and maintain positive, cooperative working relationships internally and externally.
Excellent verbal, written, and interpersonal communication skills across a variety of settings.
Proven track record creating business development materials, proposals, and client-facing content.
Experience with AI-powered content tools and platforms to enhance writing efficiency, maintain quality standards, and streamline content development.
Exceptional writing, editing, and proofreading abilities, with a strong command of grammar, style, and AP Style guidelines.
Expertise in content production best practices, editorial oversight, and workflow management for multiple formats, such as articles, newsletters, video, web, and social media.
Experience developing social media content, primarily LinkedIn, and understanding of platform algorithms and engagement strategies.
Ability to tailor writing style and tone for specific client audiences and industry sectors, translating complex legal concepts into digestible, client-focused content.
Strong understanding of content performance metrics and analytics, and using data to inform future strategy; tools mentioned include JD Supra, Lexology, and Clearview Social.
Strong storytelling capabilities, including the ability to identify and craft compelling narratives that support business objectives such as events.
Ability to work well under pressure in a deadline-driven environment.
Excellent attention to detail and strong project management and organizational skills.
Proficiency in Microsoft Office, Zoom, social media platforms, and CRM management.
Ability to work extended and/or weekend hours as required.
Willingness and ability to travel to other office locations as needed to support business operations, cross-team collaboration, and organizational priorities.

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field is helpful.
Experience in a law firm is preferred.
Experience with intranets and internal communication platforms is preferred.

Responsibilities

Work with the Associate Director of Marketing and Events to define the editorial vision, voice, and standards for firm events.
Manage event-related research, sponsorships, memberships, ticketing, and vendor relationships to facilitate client development and networking opportunities.
Work with and advise attorneys on initiatives to advance attorney and firm name recognition, and manage related marketing materials.
Help oversee in-person and virtual event planning and execution for external- and internal-facing events, including site selection, budgeting, content and program management, production needs, registration, logistics, and post-event evaluation.
Collaborate and coordinate with internal support teams and administrative departments to ensure proactive planning and seamless execution of business development and marketing events.
Manage vendors and related external resources to ensure seamless event execution.
Lead and optimize structured content production workflows, including copyediting, proofreading, ethics and conflicts review, and leadership approvals, using AI-enabled technologies to ensure compliant, accurate materials aligned with brand guidelines.
Assist in creating and managing applicable marketing and business development budgets.
Maintain processes for regularly reporting progress and return on investment for the department plan.
Perform other duties and projects as assigned.