Events Marketing Manager

Stratasys

About The Position

Stratasys is a world leader in 3D printing, providing additive manufacturing solutions to industries including aerospace, automotive, consumer products, healthcare, dental, and education. Its offerings include connected 3D printers, polymer materials, software, and parts on demand. The Events Marketing Manager leads the planning, execution, and performance measurement of Stratasys’ North American tradeshow and event marketing strategy. The role develops experiences that build brand awareness, engage customers and prospects, support demand generation, and contribute measurable business outcomes. It collaborates with Sales, Product Marketing, technical teams, reseller partners, and external vendors, and manages event budgets, logistics, exhibit assets, and post-event reporting.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field.
At least 8 years of experience planning, managing, and executing marketing events, tradeshows, or experiential programs.
Demonstrated experience managing custom-built exhibit programs through exhibit houses and external vendors.
Experience managing event budgets, forecasting expenses, and delivering programs within budget expectations.
Strong project management and organizational skills, including the ability to coordinate multiple events simultaneously.
Experience collaborating with cross-functional stakeholders, vendors, and external partners without direct authority.
Strong communication, negotiation, and vendor management skills.
Willingness to travel approximately 25% and work extended hours or weekends as business needs require.

Nice To Haves

Experience supporting manufacturing, industrial technology, OEM, software, or other complex B2B industries.
Experience using CRM platforms such as Salesforce for lead management and event performance reporting.
Experience measuring event success through demand generation metrics, pipeline contribution, and marketing ROI.
Experience supporting multiple product lines, technologies, or business units within a global organization.
Familiarity with additive manufacturing, advanced manufacturing, or industrial technology markets.

Responsibilities

Develop and manage the annual events calendar and execution plans in partnership with marketing leadership and sales teams.
Coordinate timelines, deliverables, resources, and cross-functional dependencies for tradeshows, conferences, symposiums, roadshows, customer events, and virtual programs.
Ensure events align with company objectives, target audiences, and strategic marketing initiatives.
Develop event budgets, support annual planning, track committed and actual expenses, maintain forecasts, identify variances, and recommend ways to optimize return on marketing investment.
Manage large custom tradeshow exhibits and booth environments through exhibit house partnerships, including design, creative development, fabrication, approvals, installation, execution, and dismantling.
Manage smaller tradeshow programs, regional events, displays, and event kits while maintaining consistent brand presence.
Manage relationships with exhibit houses, event organizers, logistics providers, venues, general contractors, and other suppliers, including vendor selection, contract negotiations, deliverables, and performance expectations.
Manage event logistics, including shipping, booth materials, product displays, giveaways, scheduling, staffing, installation, and on-site operations.
Coordinate with venues, contractors, and internal stakeholders to support smooth event execution; anticipate and resolve risks and ensure compliance with venue requirements, labor regulations, and event standards.
Partner with Sales, Product Marketing, Application Engineering, reseller partners, and marketing teams to align event objectives and messaging.
Lead event readiness reviews, staffing plans, engagement strategies, and promotional activities.
Execute programs designed to drive attendance, booth traffic, customer engagement, lead generation, and pipeline growth.
Track attendance, engagement, lead generation, lead quality, budget performance, and pipeline contribution.
Deliver post-event reports, quarterly business reviews, annual performance summaries, and strategic recommendations.
Improve processes, workflows, and event effectiveness using lessons learned and best practices.
Manage inventory and logistics for printers, printed samples, exhibit materials, and event demonstration equipment.