Marketing & Events Manager

Snell & Wilmer Business Professional Openings•Phoenix, AZ

5h•Onsite

About The Position

Snell & Wilmer is seeking a Marketing and Events Manager to work from the firm’s Phoenix office. The role works with firm leadership and the business development and marketing team to manage events and engagements that support attorney, practice group, industry group, and office business development and marketing goals. The position focuses on event planning and execution, content strategy and production, marketing materials, budgets, vendor relationships, and reporting on progress and return on investment. The firm ideally seeks a candidate with at least five years of event management and marketing leadership experience in a professional services environment, preferably a law firm, along with strong business and legal acumen and the ability to advance the firm’s business development and marketing strategy. The role may require extended and/or weekend hours and travel to other office locations as needed.

Requirements

At least 5 years of marketing/business development experience at a management level, including elevating teams in legal or other professional services firms.
Proven ability to develop and execute events and data-driven content strategies.
Ability to build positive, cooperative working relationships internally and externally.
Excellent verbal, written, and interpersonal communication skills across a variety of settings.
Track record of creating business development materials, proposals, and client-facing content.
Experience with AI-powered content tools and platforms to improve writing efficiency, maintain quality, and streamline content development.
Exceptional writing, editing, and proofreading abilities, with strong command of grammar, style, and AP Style guidelines.
Expertise in content production practices, editorial oversight, and workflow management across formats such as articles, newsletters, video, web, and social media.
Experience developing social media content, primarily LinkedIn, and understanding of platform algorithms and engagement strategies.
Ability to tailor writing style and tone to client audiences and industry sectors, and translate complex legal concepts into digestible, client-focused content.
Strong understanding of content performance metrics and analytics, and ability to use data to inform strategy.
Strong storytelling skills and ability to craft narratives that support business objectives, including events.
Ability to work under pressure in a deadline-driven environment.
Strong attention to detail, project management, and organizational skills.
Proficiency in Microsoft Office, Zoom, social media platforms, and CRM management.
Ability to work extended and/or weekend hours as required.
Willingness and ability to travel to other office locations as needed.

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field is helpful.
Experience in a law firm is preferred.
Experience with intranets and internal communication platforms is preferred.
Familiarity with JD Supra, Lexology, and Clearview Social.

Responsibilities

Work with the Associate Director of Marketing and Events to define the editorial vision, voice, and standards for firm events.
Manage event-related research, sponsorships, memberships, ticketing, and vendor relationships to support client development and networking opportunities.
Work with and advise attorneys on initiatives to advance attorney and firm name recognition, and manage related marketing materials.
Help oversee planning and execution of internal and external in-person and virtual events, including site selection, budgeting, content and program management, production needs, registration, logistics, and post-event evaluation.
Coordinate with internal support teams and administrative departments to plan and execute business development and marketing events.
Manage vendors and other external resources to support seamless event execution.
Lead and optimize content production workflows, including copyediting, proofreading, ethics and conflicts review, and leadership approvals; ensure materials are compliant, accurate, and aligned with brand guidelines, using AI-enabled technologies.
Assist in creating and managing marketing and business development budgets.
Maintain processes for regularly reporting progress and return on investment on the department plan.
Perform other duties and projects as assigned.