Marketing Events Manager
About The Position
The Marketing Events Manager at Cleveland Clinic Indian River Hospital coordinates cross-departmental marketing initiatives and partners with clinical teams to develop effective marketing collateral. The role builds brand awareness by planning and executing events that showcase hospital services, physicians, and expertise. It collaborates with executive leadership and oversees community and caregiver-focused events, managing planning and coordination from inception through post-event evaluation. The position works remotely from 8:00 a.m. to 5:00 p.m., with local travel requirements. Nights and weekends may be required as needed. The manager oversees marketing programs, budgets, research, communications, event operations, vendors, projects, and volunteers.
Requirements
- Bachelor's degree in Marketing or a related field.
- Five years of related marketing experience.
- In-depth knowledge of marketing research techniques, including problem solving, sampling procedures, data collection, analysis, interpretation, and presentation.
- Thorough understanding of business management, including statistics, program evaluation, implementation, and analysis.
Nice To Haves
- Master's degree.
Responsibilities
- Manage marketing functions and coordinate interdepartmental marketing programs sponsored by clinical areas.
- Develop and monitor the annual budget.
- Participate in marketing management meetings, task forces, and groups.
- Serve as a liaison and consultant among clinical areas, marketing areas, and related Foundation initiatives to implement organizational marketing objectives.
- Coordinate the formatting, placement, and design of advertisements, brochures, and magazines.
- Use clinical business goals to develop publications, newsletters, internet content, conferences, presentations, recruitment activities, community activities, and international materials.
- Coordinate and analyze market research data.
- Analyze issues related to patient satisfaction perceptions and quality improvement; gather relevant data, recommend solutions, and evaluate results.
- Collaborate with staff to resolve specific satisfaction issues.
- Manage events from planning through execution and post-event evaluation.
- Manage operational and administrative functions to ensure efficient event delivery, including vendor management, project management, marketing strategy development, and volunteer coordination.
- Oversee event setup, including banners, step-and-repeat displays, promotional items, collateral, and other tools needed for successful delivery.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
