Marketing & Events Manager

MassMedia Marketing, Advertising, PR•Las Vegas, NV
•Onsite

About The Position

MassMedia is seeking a hands-on Marketing & Events Manager to lead the agency’s internal marketing initiatives, strengthen its brand presence, and create opportunities to connect with clients, prospects, and industry leaders. The role oversees internal marketing programs, brand communications, content, industry events, sponsorships, and campaigns, with a significant focus on planning and executing events. The manager works closely with agency leadership, internal teams, and external partners to support brand growth, new business development, and effective marketing programs.

Requirements

  • At least 3 years of experience in marketing, event management, brand marketing, or integrated marketing communications.
  • Demonstrated experience independently planning and executing professional, corporate, or industry events.
  • Strong understanding of traditional and digital marketing channels.
  • Excellent project management skills, including the ability to manage multiple priorities, deadlines, and stakeholders.
  • Exceptional writing, communication, and interpersonal skills.
  • Experience coordinating vendors, sponsors, agencies, or external partners.
  • Strong attention to detail and ability to manage event budgets and logistics.
  • Ability to work collaboratively with senior leadership and cross-functional teams.
  • Proactive, resourceful, and solutions-oriented approach.

Responsibilities

  • Execute MassMedia’s annual marketing plan to support brand awareness, thought leadership, and new business growth.
  • Manage integrated campaigns across email, social media, content, public relations, events, and other channels.
  • Maintain consistent brand messaging, positioning, and visual identity across agency marketing initiatives.
  • Coordinate marketing materials, agency credentials, presentations, case studies, and promotional collateral.
  • Support marketing for industry practice groups and expansion into new markets.
  • Identify strategic partnerships, sponsorships, and promotional opportunities.
  • Own MassMedia events and experiential marketing from concept through post-event evaluation.
  • Plan and execute agency-hosted events, including concepts, programming, timelines, budgets, speakers, vendors, venue logistics, catering, audiovisual production, invitations, registration, signage, and materials.
  • Oversee event promotion, sponsorship fulfillment, partner communications, on-site setup, staffing, guest experience, and execution.
  • Develop post-event communications, follow-up campaigns, recaps, and performance reports; evaluate event success based on attendance, engagement, relationship development, and business opportunities.
  • Manage the editorial calendar and coordinate blogs, newsletters, case studies, and thought leadership content with agency leaders and subject matter experts.
  • Oversee quarterly agency newsletters and other email communications, and coordinate internal social media planning and approvals.
  • Partner with the PR team to promote MassMedia’s expertise, leadership, and agency news.
  • Maintain and update website content with internal and external technical resources.
  • Collaborate with agency leadership on marketing initiatives supporting business development, targeted campaigns, prospect engagement, and industry-specific programs.
  • Support practice groups with content, events, partnerships, and promotional activities; identify relevant conferences, associations, networking opportunities, and sponsorships.
  • Help create marketing materials and outreach campaigns for prospective clients, and track marketing activities and their contribution to lead generation and business growth.
  • Manage marketing calendars, project timelines, budgets, deliverables, project plans, and workflows in Monday.com.
  • Coordinate external marketing specialists, including freelance CRM and marketing automation support, as well as technical partners and website developers.
  • Support email campaign execution, contact list management, registration systems, and lead tracking.
  • Monitor marketing performance and prepare regular updates for agency leadership.

Benefits

  • Centrally located airport office with amenities and perks.
  • Competitive salaries and opportunity for advancement, with a commitment to promoting from within.
  • Medical, dental, and vision plans for employees and their families.
  • 401(k) plan with company matching.
  • Paid time off that increases with tenure.
  • 11 paid holidays and a paid day off for the employee’s birthday.
  • Company happy hours, events, and team-building activities.
  • Professional development opportunities.
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