Marketing Manager, Events

Nova Talent•New York, NY

2d•Hybrid

About The Position

The Marketing Manager, Events owns execution across the company's events program and virtual calendar, turning event strategy into well-run experiences that generate pipeline. The role works daily with the Director of Growth Marketing and Account Executives on event planning, execution, and activation. It covers conferences and tradeshows, field events and Builder Nights, webinars and virtual events, the annual client event, and event channel forecasting and reporting. The successful candidate is hands-on, attentive to the guest experience, and able to manage logistics while creating memorable events.

Requirements

At least 5 years of experience in B2B event or field marketing, including running a multi-event program.
Direct experience with financial services events, such as banking and fintech conferences and executive events.
Proven experience delivering tradeshows, sponsored conferences, dinners, and customer events, including contract and budget management.
Strong project management skills, including managing multiple timelines and staying calm when plans change.
Experience working with Sales to define target accounts and follow up on event leads.
Comfort negotiating with vendors, venues, and conference organizers.
Willingness to travel for events.
Excellent written and verbal communication skills.
A hands-on, builder mindset suited to an early-stage company.

Responsibilities

Run execution across the conference and tradeshow calendar, including AOBA and Money20/20.
Lead pre-event marketing and activations to build awareness and drive meetings, including target-account briefings with Account Executives and on-site experiences.
Manage post-event follow-up, feedback loops, and lead tracking so events contribute to the pipeline and inform future events.
Manage sponsorship selection, booth and activation logistics, speaking submissions, and the events budget; negotiate contracts with sponsors, vendors, and venues.
Plan and deliver a national roadshow series and intimate NYC Builder Nights.
Source and secure venues and locations in each market, negotiate contracts, and manage budgets.
Partner with Account Executives on target invite lists and ensure banking executives and target accounts are represented.
Work with Growth and Product Marketing to determine event content and format.
Partner with the broader growth team on a virtual events strategy that builds top-of-funnel awareness, generates qualified leads, and maintains the company's market presence, including sponsored partner sessions.
Lead planning and production of the annual client event, managing the end-to-end experience, venue, agenda, production, hospitality, vendors, and budget.
Partner with Customer Marketing on the annual event's agenda, session content, and attendees.
Own event channel forecasting and reporting, with defined KPIs for each event.
Partner with Sales Ops on quarterly channel-level reporting and event-level ROI.