Marketing Events Manager

Seaman•Wooster, OH
•Hybrid

About The Position

Seaman Corporation is seeking a Marketing Events Manager to join its Commercial team. Based in Wooster, Ohio, this role reports to the Sr. Strategic Marketing Manager and leads the strategy, planning, and execution of events that advance brand visibility, customer engagement, and commercial growth across global industrial markets. The manager oversees trade shows, customer and distributor events, product launch presentations, and industry conferences, delivering a consistent, professional brand experience aligned with Seaman Corporation’s premium positioning. The role is suited to a hands-on events professional with strong project management skills and experience in B2B or manufacturing environments. The manager works closely with Sales, Product Management, Marketing, and Leadership. The position involves approximately 15% travel, including domestic and occasional international travel, and may require evening or weekend work.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 10+ years of experience managing marketing events, trade shows, or experiential marketing.
  • Proven ability to manage multiple complex projects simultaneously with strong attention to detail.
  • Excellent organizational, communication, and cross-functional collaboration skills.
  • Experience managing budgets and negotiating with vendors.
  • Willingness to travel domestically and occasionally internationally.
  • Flexibility to work evenings or weekends as required.
  • Demonstrate alignment with company values and competencies, including safety, customer focus, integrity, collaboration, teamwork, entrepreneurism, continuous improvement, and results.

Nice To Haves

  • Experience in B2B, manufacturing, industrial, or technical markets is strongly preferred.

Responsibilities

  • Develop and execute an annual events strategy aligned with marketing and commercial objectives.
  • Plan and manage participation in trade shows, including booth strategy, logistics, vendor coordination, and on-site execution.
  • Lead customer, distributor, and partner events that strengthen relationships and support sales growth.
  • Collaborate with Sales, Product, and Marketing teams to align event messaging with product positioning and market priorities.
  • Manage event budgets, timelines, contracts, and external vendors, including show services, exhibit houses, and agencies.
  • Oversee booth design, signage, product displays, literature, and branded materials to ensure consistency with corporate brand standards.
  • Support product launches and market-specific initiatives through targeted event programming.
  • Coordinate internal stakeholders and event staff, including pre-event preparation and post-event follow-up.
  • Measure and report event effectiveness, including attendance, lead quality, sales impact, and ROI.
  • Continuously evaluate and improve event processes, tools, and execution practices.
  • Perform other duties as assigned.

Benefits

  • Company performance bonus in addition to base salary.
  • Flexible work opportunities, including flexible schedules and remote work from home up to two days per week if applicable to the role.
  • Professional development opportunities, including tuition reimbursement, course training, and networking.
  • Medical, dental, and vision benefits.
  • 401(k) with company match.
  • Paid time off (PTO), volunteer time off (VTO), and paid holidays.
  • Department outings, holiday parties, and an annual company-wide dinner.
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