Marketing Events Manager

Detroit Lions•Detroit, MI

22h

About The Position

The Marketing Events Manager for the Detroit Lions is an integral part of the marketing department’s day-to-day operations, with a primary focus on creating a best-in-class fan experience at Lions tentpole events and game days. The role leads event planning and execution, fan experience initiatives, promotional activities, vendor relationships, staffing, and marketing budget tracking. It also supports broader Lions and Detroit Lions Properties initiatives and performs related administrative and event duties as needed. The position requires a flexible schedule, including nights, weekends, and holidays as needed. Work may take place at both the Ford Field Management Office and the Meijer Performance Center. The role may also take on other responsibilities consistent with its objectives and essential functions.

Requirements

At least 4 years of prior event management or game-day promotional experience for a professional sports team or Division I collegiate organization.
Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Sports Management, or a related field.
Excellent interpersonal skills and ability to connect and relate to staff, management, clients, and vendors at all levels.
Proficiency with MS Excel, MS Word, MS PowerPoint, MS Publisher, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Strong strategic thinking and problem-solving skills, with exceptional written and verbal communication skills.
Experience working in diverse environments and ability to connect with individuals of all statures.
Professional interaction with employees, marketing partners, and club affiliates.
Team-oriented attitude, relationship-building skills, professional demeanor, and professional appearance.
Ability to work a flexible schedule, including nights, weekends, and holidays.
Ability to demonstrate professionalism when interacting with high-profile individuals and external partners.
Valid driver’s license and good driving record.
Motivation, reliability, ability to work independently or on a team, effective communication, timely and productive work habits, and creative, innovative, detail-oriented thinking.

Responsibilities

Serve as the primary organizational contact and manage the relationship with Activate for scheduling and activating the Detroit Lions Mobile Marketing Unit at team, community, partner, festival, and school events.
Lead fan experience initiatives for Detroit Lions Training Camp and open fan practices, including preparation, planning, hospitality vendor management, ingress and egress, parking, entry, giveaways, promotions, event communication, and intern oversight.
Lead planning and execution of marquee special events, including Training Camp, NFL Draft parties, watch parties, and brand marketing events.
Assist with planning and execution of pre-game, in-game, and post-game promotional elements that affect Overall Gameday Satisfaction, including Pride Plaza tailgate activations, power hour and concourse activities, contests, and special recognitions.
Lead events and assist the Marketing Manager with events for the Detroit Lions Cub Club, Pride Unleashed, Lady Lions, and other fan affinity groups.
Lead ideation and implementation of activations for the Detroit Lions tailgate area and Pride Plaza, and assist with game-day responsibilities related to those activations.
Collaborate with internal departments to develop and execute activities supporting NFL and Lions theme initiatives, including Play Football, Crucial Catch, Salute to Service, Homecoming, My Cause My Cleats, Inspire Change, and Fan Appreciation.
Work with the partnership marketing team on tentpole event activations to ensure contractual partnership marketing assets are fulfilled.
Supervise and oversee onboarding of the Marketing Associate, Training Camp Assistants, and Detroit Lions Hype Squad, including the Game Day Promotions team and Flag Crew.
Track and maintain marketing departmental budgets, process invoices, track spending, and provide budget updates throughout the year.
Assist with marketing execution for Lions and Detroit Lions Properties supplementary initiatives, including the MAC Championship Game, Community Relations events, and other Lions initiatives.
Perform administrative duties such as data entry, correspondence, facilitating meetings, procuring and caring for operational supplies, communicating with staff, and other office and event responsibilities.
Adjust work schedule to meet departmental demands, including non-standard hours supporting football operations, events, and other marketing activities.
Work independently or as part of a team, communicate effectively with team members, and complete work in a timely and productive manner.
Take on other responsibilities and duties assigned by the supervisor that are consistent with the objectives and essential functions of the position.