Events Marketing Manager

Emburse•Addison, TX

About The Position

The Events Marketing Manager drives the operational planning and execution of Emburse’s event portfolio, including corporate events, field marketing programs, industry tradeshows, partner activations, and webinars. Reporting to the Director, Global Events, this hands-on role delivers experiences intended to elevate brand visibility, foster prospect and customer engagement, and generate measurable pipeline. Working across Sales, Demand Generation, Product Marketing, and Creative, the role coordinates event logistics and on-site execution, supports lead capture, and manages event data to enable prompt post-event follow-up. The position also covers virtual event production, budgeting, vendor tracking, performance reporting, and attendee experience. The role requires domestic travel of 25%–40%, with occasional international travel, according to event schedules and business needs. Emburse is unable to offer sponsorship now or in the future.

Requirements

3–5 years of event marketing, field marketing, or corporate event management experience.
Bachelor’s degree in Marketing, Communications, Business, Event Management, or equivalent practical experience.
Experience managing multiple concurrent programs across formats, including large-scale industry tradeshows, regional field activations, executive dinners, and virtual webinars.
Hands-on working knowledge of Salesforce, marketing automation platforms such as Marketo, HubSpot, or Pardot, and event or webinar platforms such as Zoom, ON24, Bizzabo, or Cvent.
Exceptional organizational skills, including maintaining project documentation, overseeing vendors, meeting strict timelines, and adapting to changing deadlines.
Experience partnering with go-to-market teams, including Sales, SDRs, Demand Generation, Product Marketing, and Creative, to drive alignment and pipeline impact.
Understanding of lead-capture processes, campaign tracking, data hygiene, and performance reporting to measure event ROI and support prompt sales follow-up.
Excellent written and verbal communication skills, including experience creating event briefs, run-of-show documents, speaker guides, and attendee communications.
Commitment to delivering polished, customer-centric experiences that reflect high brand standards.
Willingness and ability to travel 25%–40% domestically and occasionally internationally, based on event schedules and business needs.

Nice To Haves

Formal coursework or certifications in event or project management.
Experience in a B2B SaaS or technology environment.

Responsibilities

Manage the full lifecycle of corporate events, industry tradeshows, regional field programs, executive dinners, roadshows, and webinars, from initial planning through post-event wrap-up.
Oversee event timelines, venue sourcing, vendor coordination, registration platforms, production, shipping and freight, and on-site staff execution.
Assist with production and operational planning for internal corporate events, including annual Sales and Marketing Kickoffs, all-hands meetings, and team gatherings.
Create and maintain project trackers, run-of-show documents, event briefs, and schedules that align with Emburse brand standards and budget constraints.
Partner with Sales and SDR teams on target-account lists, pre-event outreach, executive roundtables, and VIP meeting booking.
Develop briefing packets, attendee insights, meeting schedules, and staffing guidelines for executive and sales participants.
Lead webinar operations, including platform configuration, speaker preparation, rehearsals, live-stream moderation, and coordination of promotional campaigns across marketing channels.
Partner with Marketing Operations on event technology, badge scanning, lead capture, and CRM campaign tagging, ensuring lead lists are processed and routed promptly.
Coordinate post-event sales follow-up, lead distribution, and on-demand content nurture tracks.
Track event budgets, process invoices, monitor vendor deliverables, identify cost-efficiency opportunities, and mitigate operational risks.
Measure and report event metrics, including attendance rates, meetings booked, pipeline contribution, and attendee feedback, to identify opportunities for improvement.
Partner with Creative and Content teams to produce branded collateral, signage, booth designs, and premium gifting that support the attendee experience.