Marketing Engagement & Events Manager

PeoplesBank•Holyoke, MA

8d•$100,000 - $132,000

About The Position

The Marketing Engagement & Events Manager develops, executes, and continually improves PeoplesBank’s event and sponsorship strategy to support business development, customer engagement, community impact, and measurable business results. The role oversees business development events, sponsorship activations, grand openings, arena events, associate-led events, and community engagement initiatives, ensuring alignment with business objectives, brand standards, and a strong attendee experience. Working across business lines, Corporate Responsibility, community organizations, and other partners, the manager turns events into relationship-building and business development opportunities. The role combines strategic leadership with hands-on planning and execution, including venue and vendor management, budgeting, event governance, CRM tracking, performance measurement, reporting, and post-event follow-up. Success is measured by event execution as well as customer engagement, business development opportunities, community connections, and return on investment.

Requirements

Bachelor’s degree in Marketing, Communication, Business, Event Management, or a related field, or an equivalent combination of education and experience.
Demonstrated experience developing, planning, executing, and evaluating events, sponsorships, or community engagement programs.
Demonstrated ability to connect marketing, sponsorship, or event initiatives to business objectives and measurable outcomes.
Proficiency with CRM platforms and event management tools for tracking attendance, engagement, lead generation, and follow-up.
Strong project management, organizational, and stakeholder management skills, including the ability to manage multiple priorities and deadlines.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint.
Understanding of relationship-based business development, customer engagement, and sales processes.
Ability to travel frequently for venue evaluations, partner meetings, and onsite event support.
Ability to work a flexible schedule that includes early mornings, evenings, weekends, and occasional holidays.
Ability to stand, walk, lift and carry materials up to 40 pounds, and occasionally bend, kneel, reach, or work in confined spaces.

Responsibilities

Develop and execute the enterprise event strategy, aligning events, sponsorships, and community engagement initiatives with business objectives and measurable outcomes.
Manage the full event portfolio, including planning, budgeting, logistics, promotion, attendee experience, onsite execution, follow-up, and performance reporting.
Research, evaluate, and secure venues, vendors, and event partners; conduct site visits and manage event logistics.
Partner with Corporate Responsibility, business lines, and community organizations to identify engagement opportunities and coordinate PeoplesBank representation.
Establish event objectives, success metrics, governance standards, and ROI measurement processes.
Analyze event performance and recommend improvements to effectiveness, efficiency, customer experience, and business outcomes.
Manage event budgets and resources to maximize efficiency and return on investment.
Develop and maintain event playbooks, templates, toolkits, branding standards, and best practices.
Administer event intake, approval, and governance processes for associate-led and bank-sponsored events.
Guide associates and business leaders on event selection, planning, execution, and measurement.
Coordinate with business lines to track and report on event-generated opportunities, referrals, appointments, pipeline activity, and other business outcomes.
Manage event registration, attendance tracking, and CRM integration to support engagement and business-outcome reporting.
Establish post-event follow-up and reporting processes so event results are documented, measured, and actionable.
Create dashboards and executive reports demonstrating event performance, sponsorship value, and ROI.
Maximize the business value of sponsorship assets and PeoplesBank Arena events through planning, attendee targeting, relationship building, and outcome tracking.
Oversee sponsorship fulfillment, ticket distribution, and event activation to meet contractual obligations and business objectives.
Develop standardized playbooks for grand openings, market expansion events, and sponsorship activations.
Facilitate strategic introductions and relationship-building among customers, prospects, community partners, and PeoplesBank associates.
Partner across Retail, Commercial, Mortgage, Wealth, Marketing, and other business lines to support coordinated customer engagement and cross-selling.