Digital Marketing & Events Manager

Jim Myers and Sons, Inc.•Charlotte, NC

3d•$89,000 - $105,000

About The Position

The Digital Marketing & Events Manager leads the execution of JMS’s digital marketing programs and owns the company’s trade show and event presence. Reporting to the Director of Marketing, this hands-on role runs email and demand-generation campaigns across three business units, manages owned channels and website content, and plans and executes industry trade shows end to end—from booth logistics through lead capture and follow-up.

Requirements

At least 5 years of B2B marketing experience with hands-on campaign execution.
Proficiency in HubSpot Marketing and Content Hub or a comparable marketing automation platform, including campaigns, workflows, email, landing pages, lists, and reporting.
Working knowledge of a CRM, such as HubSpot CRM or Salesforce, and how marketing data flows into the sales pipeline.
Demonstrated experience planning and executing trade shows or marketing events, including budgets and logistics.
Willingness to travel for trade shows and regional events, including occasional multi-day and weekend travel.
Strong project management and organizational skills, with the ability to run multiple programs to deadline.
Comfort with marketing analytics and reporting, such as GA4 and campaign dashboards.
Excellent written communication.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.

Nice To Haves

Experience in industrial, manufacturing, water and wastewater, or technical-equipment marketing.
Experience marketing across multiple product lines or business units.
Working knowledge of WordPress and basic SEO.
Intermediate design proficiency with Canva or Adobe Creative Suite.
Experience using AI tools to accelerate content, campaign, and reporting work.
Hands-on experience managing paid search or paid social.
Familiarity with event management platforms such as Cvent or Eventbrite.

Responsibilities

Build, quality-check, schedule, and send email and demand-generation campaigns in HubSpot across Mega-TREATMENT, Bio-HANDLING, and Aftermarket.
Create and maintain landing pages, forms, and lead capture across HubSpot and the company website.
Manage the owned-channel calendar, including consistent LinkedIn publishing.
Maintain list hygiene and segmentation, and operate lead-scoring and nurture programs.
Produce weekly campaign and channel performance reports.
Support SEO and website content updates, and coordinate content production with subject-matter experts and outside vendors.
Plan and manage Google Ads and LinkedIn paid campaigns, including budgets, targeting, and reporting.
Partner with sales on lead handoff, define lead qualification, and maintain clean CRM lead flow from first touch to sales acceptance.
Own the annual event calendar, including WEFTEC and regional and industry shows.
Manage booth logistics, including exhibit space, vendor design coordination, shipping, setup, collateral, and giveaways.
Run pre-show outreach and meeting scheduling, and capture leads on-site.
Manage post-show lead follow-up in the CRM and handoff to sales.
Track event budgets and report event return on investment, including leads, pipeline, and cost per lead.
Coordinate sponsorships and speaking opportunities.
Negotiate and manage vendor contracts for booth construction, freight, and on-site show services.
Manage event registration and on-site lead retrieval through event platforms.