Senior Regional Marketing Manager (APAC)

Coder

17h

About The Position

The Senior Regional Marketing Manager, APAC will establish and lead Coder’s marketing presence across the region, serving as the local face of Coder marketing. This strategic, tactical, and hands-on role owns the APAC plan and executes programs across events, field marketing, account-based marketing (ABM), and partner marketing to build pipeline. The role works closely with regional sales, partners, and global marketing, helps determine regional investment priorities, and reports to the Director of International Marketing.

The position is based in Singapore and involves travel within APAC. The marketing manager will develop regional programs aligned with global strategy and sales priorities, adapt campaigns for local markets and buying cultures, manage budget and external vendors, and measure results including attendance, engagement, influenced pipeline, and sourced pipeline.

Requirements

• Must be located in Singapore.
• 10+ years of regional or field marketing experience, preferably in B2B technology or developer-focused companies.
• Experience launching or growing a company’s APAC marketing presence from a small base, serving as the primary or only regional marketer across in-person events, field marketing, ABM, and partner marketing.
• Hands-on experience executing regional programs, including events, partner campaigns, and sales-aligned marketing motions.
• Experience running ABM programs, including target-account planning, personalized campaign touchpoints, and sales coordination.
• Experience building co-marketing programs with alliances, resellers, or channel partners.
• Experience managing a regional budget and working with agencies, event vendors, and sponsorships.
• Experience partnering closely with sales leadership to support pipeline goals and regional priorities.
• Strong project management skills, including managing timelines, vendors, details, and cross-functional inputs across time zones.
• Clear written and verbal communication skills, including the ability to keep stakeholders informed and aligned asynchronously.
• Ability to manage multiple programs while staying organized, responsive, and detail-oriented.
• Ability to travel 20% within the region.
• Familiarity with project management tools such as Asana or similar systems.

Nice To Haves

• Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers.
• Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools.
• Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense, or HockeyStack.
• Existing relationships with APAC cloud, systems integrator, and channel partners, or with regional developer communities and event organizers.
• Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline.
• Experience supporting a company with an open-source offering.
• Fluency in one or more APAC languages in addition to English.

Responsibilities

• Own the APAC marketing plan from planning through execution and reporting, aligning it with global strategy and regional sales priorities in agreement with the Director of International Marketing.
• Plan and run in-person regional events, including platform engineering roundtables, developer meetups, executive dinners, and conference presence, as well as occasional webinars where appropriate.
• Lead ABM programs for high-priority APAC accounts, coordinating with sales to turn target-account lists into conversations and pipeline.
• Plan and execute field marketing programs, including roadshows, customer and prospect programs, and sales-aligned campaigns with clear handoffs and timely follow-through.
• Build and run partner marketing with strategic alliances, resellers, and channel partners, including co-branded campaigns and joint events.
• Work with global marketing teams to localize campaign content and messaging for APAC markets and buying cultures.
• Recommend and manage APAC budget allocation across events, vendors, agencies, and sponsorships.
• Measure regional performance across attendance, engagement, influenced pipeline, and sourced pipeline, and use results to guide future investment.
• Coordinate projects, timelines, and cross-functional inputs across multiple markets and time zones.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed