Campaign Marketing Manager

GOVX • San Diego, CA

1d • Hybrid

About The Position

The Campaign Marketing Manager owns GOVX’s promotional campaigns from planning through execution, reporting, and optimization across email, SMS, organic channels, GOVX.com, and emerging platforms. The role develops the promotional campaign calendar and selects campaign themes in alignment with broader promotional strategy and business priorities. It determines campaign content, audiences, send cadence, merchandising, channel mix, and promotional sequence, and creates strategic campaign and creative briefs.

The manager partners with Creative, Partner Management, Digital Merchandising, Product, Finance, Accounting, and other stakeholders to ensure campaigns are aligned and executed effectively. The position establishes campaign KPIs, reports on results, develops testing strategies, and turns performance insights into recommendations for future campaigns. It also leads and develops one Specialist and one Coordinator, delegating execution while remaining accountable for campaign strategy and results.

The role is based onsite at GOVX’s Corporate Office in San Diego, California, five days per week during the 90-day introductory period, with a full eight-hour shift each day. After successful completion of that period, it may transition to a hybrid schedule with at least three in-office days per week. In-office days are set by the manager based on business needs. Limited travel may be required. Occasional evening, night, and weekend shifts are required. No relocation allowance or visa sponsorship is provided.

Requirements

• 5+ years of experience in campaign marketing, integrated marketing, eCommerce, digital marketing, or a related field.
• Demonstrated experience owning integrated campaigns from planning through execution, reporting, and optimization.
• Strong understanding of email, SMS, paid media, audience segmentation, eCommerce merchandising, and conversion.
• Strong analytical skills and the ability to translate performance data into actionable recommendations.
• Experience managing cross-functional projects and developing strategic campaign and creative briefs.
• Exceptional organization, attention to detail, communication, and stakeholder-management skills.
• Experience with project-management, CMS, ESP, analytics, and campaign-planning platforms.

Nice To Haves

• Experience managing or mentoring others.
• Familiarity with AI-enabled marketing, personalization, or automation tools.

Responsibilities

• Develop and own the promotional campaign calendar and strategic selection of campaign themes, aligning plans with higher-level promotional strategy and business priorities.
• Translate seasonal priorities, historical performance, market trends, member insights, and business objectives into integrated campaign plans.
• Balance member relevance, traffic and order goals, Marketing Services commitments, and partner opportunities in campaign planning.
• Lead the campaign planning cadence and stakeholder meetings, driving alignment, decisions, action items, owners, and deadlines.
• Own promotional campaigns from strategy and planning through execution, reporting, and optimization across email, SMS, organic channels, website placements, and emerging platforms.
• Develop campaign content, audience, send cadence, merchandising, channel mix, and promotional sequence strategies.
• Create campaign and creative briefs that provide direction for messaging, creative, offers, audiences, merchandising, and the member experience.
• Coordinate with Creative and cross-functional teams to deliver cohesive messaging, creative, offers, landing pages, and channel execution.
• Drive campaign execution from briefing through launch, managing timelines, dependencies, approvals, stakeholder alignment, and launch readiness.
• Improve campaign processes to increase efficiency, clarity, and accountability.
• Develop promotional offer and incentive recommendations that balance member engagement with budget and margin requirements.
• Lead campaign merchandising across email, landing pages, collection pages, homepage placements, and other GOVX.com modules.
• Partner with Finance, Accounting, and internal stakeholders to ensure promotional mechanics, codes, credits, and pricing changes are approved and accurately executed.
• Optimize the member journey from marketing communication through the onsite shopping experience.
• Integrate Marketing Services commitments and priority brands into campaigns while maintaining a cohesive and relevant member experience.
• Coordinate paid creative needs, messaging, landing pages, offers, and timing with the overall campaign strategy.
• Establish campaign KPIs and measure performance across traffic, engagement, conversion, orders, revenue, and other relevant business metrics.
• Own campaign reporting and translate performance results into insights, learnings, and recommendations.
• Develop testing strategies across content, creative, audiences, cadence, merchandising, and promotional offers.
• Use historical performance and campaign learnings to improve future campaign strategy.
• Leverage AI and emerging marketing tools to improve campaign planning, personalization, reporting, and execution efficiency.
• Identify opportunities to simplify workflows, reduce manual work, and create more scalable campaign processes.
• Lead and develop one Specialist and one Coordinator, setting expectations for execution, accuracy, deadlines, and ownership.
• Delegate execution while maintaining accountability for overall campaign strategy and results, and develop team members to take on increasingly complex responsibilities.
• Lead cross-functional collaboration across campaign stakeholders, maintaining clear ownership, timelines, and accountability.
• Provide strategic direction for Jira, Creative, website, paid media, and other campaign requests while leveraging the Specialist and Coordinator for execution.

Benefits

• Flexible Time Off
• Paid Sick Leave
• Paid Holidays
• 401(k) plan with discretionary match available
• Medical, dental, vision, and life insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
• Employee Referral Program
• Gym on site
• Collaborative work environment in a modern office, stocked with drinks and snacks
• Lunch provided in office one day per week
• Discounts on the GOVX website

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed