Campaign Marketing Manager

GOVX•San Diego, CA

10h•$85,000 - $100,000•Hybrid

About The Position

The Campaign Marketing Manager owns promotional campaigns from planning through execution, reporting, and optimization across email, SMS, organic channels, GOVX.com, and emerging platforms. The role develops the promotional campaign calendar and campaign themes, translating seasonal priorities, historical performance, market trends, member insights, and business objectives into integrated plans. It establishes campaign content, audience, cadence, merchandising, channel mix, and promotional strategies that support member engagement and business goals. As the central owner of the promotional campaign process, this manager develops campaign and creative briefs and coordinates with Creative, Partner Management, Digital Merchandising, Product, Finance, Accounting, and other stakeholders. The role oversees campaign timelines, approvals, dependencies, launch readiness, promotional mechanics, merchandising, and the member journey from marketing communications through the onsite shopping experience. It also defines KPIs, analyzes results, recommends improvements, tests campaign elements, and uses AI and emerging tools to improve planning and execution. The position leads and develops one Specialist and one Coordinator, delegating execution while remaining accountable for campaign strategy and results. It has supervisory responsibilities and may require limited travel. The job operates in a professional office environment and is largely sedentary. GOVX requires the role to be fully onsite at its San Diego corporate office during the 90-day introductory period, five days per week for eight-hour shifts. After successful completion of that period, the role may transition to a hybrid schedule with at least three in-office days per week; the manager sets in-office days based on business needs. No relocation allowance or visa sponsorship is provided. Occasional evening, night, and weekend shifts are required.

Requirements

At least 5 years of experience in campaign marketing, integrated marketing, eCommerce, digital marketing, or a related field.
Demonstrated experience owning integrated campaigns from planning through execution, reporting, and optimization.
Strong understanding of email, SMS, paid media, audience segmentation, eCommerce merchandising, and conversion.
Strong analytical skills and the ability to translate performance data into actionable recommendations.
Experience managing cross-functional projects and developing strategic campaign and creative briefs.
Exceptional organization, attention to detail, communication, and stakeholder-management skills.
Experience with project-management, CMS, ESP, analytics, and campaign-planning platforms.
Successful completion of a background check and drug testing before starting employment.

Nice To Haves

Experience managing or mentoring others.
Familiarity with AI-enabled marketing, personalization, or automation tools.

Responsibilities

Develop and maintain the promotional campaign calendar and select campaign themes aligned with broader promotional strategy and business priorities.
Translate seasonal priorities, historical performance, market trends, member insights, and business objectives into integrated campaign plans.
Balance member relevance, traffic and order goals, Marketing Services commitments, and partner opportunities in campaign planning.
Lead campaign planning meetings that drive alignment and decisions, with clear action items, owners, and deadlines.
Own promotional campaigns from strategy and planning through execution, reporting, and optimization across email, SMS, organic channels, website placements, and emerging platforms.
Develop campaign content, audience, send cadence, merchandising, channel mix, and promotional sequence strategies.
Create campaign and creative briefs that provide direction for messaging, creative, offers, audiences, merchandising, and the member experience.
Coordinate with Creative and cross-functional teams to deliver cohesive campaign messaging, creative, offers, landing pages, and channel execution.
Manage timelines, dependencies, approvals, stakeholder alignment, and launch readiness from briefing through launch.
Improve campaign processes to increase efficiency, clarity, and accountability.
Recommend promotional offers and incentives that balance member engagement with budget and margin requirements.
Lead campaign merchandising across email, landing pages, collection pages, homepage placements, and other GOVX.com modules.
Work with Finance, Accounting, and internal stakeholders to ensure promotional mechanics, codes, credits, and pricing changes are approved and executed accurately.
Optimize the member journey from marketing communications through the onsite shopping experience.
Integrate Marketing Services commitments and priority brands while maintaining a cohesive and relevant member experience.
Coordinate paid creative needs, messaging, landing pages, offers, and timing with campaign strategy.
Establish campaign KPIs and measure traffic, engagement, conversion, orders, revenue, and other relevant metrics.
Own campaign reporting and turn results into insights, learnings, and recommendations.
Develop tests across content, creative, audiences, cadence, merchandising, and promotional offers.
Apply historical performance and campaign learnings to improve future strategy.
Use AI and emerging marketing tools to improve campaign planning, personalization, reporting, and execution efficiency.
Identify opportunities to simplify workflows, reduce manual work, and create scalable campaign processes.
Lead and develop one Specialist and one Coordinator, setting clear expectations for execution, accuracy, deadlines, and ownership.
Delegate execution while maintaining accountability for overall campaign strategy and results, and develop team members to take on increasingly complex responsibilities.
Lead cross-functional collaboration and maintain clear ownership, timelines, and accountability.
Provide strategic direction for Jira, Creative, website, paid media, and other campaign requests while using the Specialist and Coordinator for execution.

Benefits

Flexible Time Off
Paid Sick Leave
Paid Holidays
401(k) plan with discretionary match available
Medical, Dental, Vision, and Life Insurance
Flexible Spending Account (FSA) and Health Savings Account (HSA)
Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
Employee Referral Program
Gym on site
Collaborative work environment in a modern office, stocked with drinks and snacks
Lunch provided in office one day per week
Discounts on the GOVX website