Campaign Marketing Manager

SiTime Corporation

3d•$138,960 - $191,070

About The Position

SiTime is a precision timing company whose MEMS-based programmable solutions power applications including AI datacenters, automated driving, industrial and humanoid robots, wearables, and IoT. The company has shipped more than 4 billion devices. The Campaign Marketing Manager plans, builds, and manages omnichannel marketing campaigns to grow awareness and drive demand for SiTime’s precision timing solutions. Reporting to the Director, Growth Marketing, the manager takes campaigns from strategy through execution, translating audience insight and business priorities into programs that move design engineers, procurement decision-makers, and channel partners through research, consideration, and purchase. The role coordinates engagement across content, email, paid media, search, social, events, and eCommerce, partnering closely with product marketing, segment marketing, digital, channel, and sales teams. This role manages multiple campaigns across a broad and growing product portfolio, keeping work on schedule and evaluating performance against engagement, pipeline, and return. The position calls for a data-driven, hands-on marketer who can connect campaign activity to qualified pipeline and revenue, work across direct and channel sales motions, and translate complex technical products into audience-relevant campaigns. The role is eligible for a quarterly bonus tied to innovation goals and equity grants.

Requirements

At least 7 years of experience managing omnichannel campaigns in the high technology industry.
Demonstrated expertise developing and executing demand campaigns that move audiences through the marketing funnel to qualified pipeline, from lead or MQL production through opportunity value.
Experience across inbound and content marketing, ABM, lead nurturing, audience and persona targeting, paid media, content syndication, email, SEM, and events.
Ability to partner with marketing and sales to build persona-based buyer journeys as a foundation for campaign strategy.
Ability to define campaign plans, budgets, and content briefs prioritized by audience and channel.
Strong measurement and optimization skills, including instrumentation, A/B testing, conversion-rate optimization, program ROI, and revenue measurement.
Hands-on fluency with marketing automation, CRM, intent data, and BI reporting, including the ability to build campaign flows, scoring logic, and performance dashboards.
Experience supporting new product introductions and campaigns across a multi-line product portfolio and several end markets.
Excellent communication and project management skills to influence and lead cross-functional teams and manage multiple campaigns on schedule.
Ability to learn high-tech B2B trends and complex products and translate technical messaging into audience-relevant campaigns.
Bachelor’s degree in marketing, communications, digital, or a related field.
English proficiency, including the ability to communicate, collaborate, and perform job responsibilities in a professional business environment.

Nice To Haves

Semiconductor or electronic components industry experience is strongly preferred.
Systems expertise in Marketo or comparable marketing automation, Salesforce, Adobe CMS and DAM, and Power BI.
Familiarity with CDP and multi-touch attribution tools.
Specialized experience leading digital activations, including ABM and multi-touch nurture strategies.
Experience running demand programs for both direct sales and distribution or channel partner motions.
Experience with eCommerce-linked demand generation that drives self-service evaluation and transactions.
Comfort applying AI tools to campaign work, including content variants, audience modeling, performance summarization, and workflow automation.
Experience executing global campaigns, including localization and regional adaptation for Asia and EMEA markets.
Working knowledge of GDPR, CAN-SPAM, and other data privacy and email compliance requirements relevant to campaign execution and acquired contact data.
Creative, collaborative, highly organized approach with strong attention to detail and verbal, presentation, negotiation, and written communication skills.

Responsibilities

Plan, build, and manage omnichannel campaigns that grow awareness and drive demand for SiTime’s precision timing solutions.
Develop campaign strategy and translate audience insights and business priorities into programs that guide target audiences through research, consideration, and buying.
Coordinate engagement across content, email, paid media, search, social, events, and eCommerce.
Partner with product marketing, segment marketing, digital, channel, and sales teams.
Develop persona-based buyer journeys and define campaign plans, budgets, and content briefs to guide editorial and creative work.
Instrument campaigns, plan and run A/B tests, and optimize conversion rates, program ROI, and revenue.
Build and manage campaign flows, scoring logic, and performance dashboards using marketing technology tools.
Support new product introductions and campaigns across multiple product lines and end markets.
Manage multiple concurrent campaigns and keep cross-functional work on schedule.
Execute global campaigns, including localization and regional adaptation for markets in Asia and EMEA.
Run demand programs supporting both direct sales and distribution and channel partner motions.
Develop eCommerce-linked demand generation campaigns that support self-service evaluation and transactions.
Apply AI tools to campaign work, including content variants, audience modeling, performance summarization, and workflow automation.
Apply data privacy and email compliance requirements, including GDPR and CAN-SPAM, to campaign execution and acquired contact data.