Sr. Campaign Manager, Marketing

Enchanted Rock Management LLC•Houston, TX

2d•Hybrid

About The Position

The Senior Campaign Marketing Manager owns day-to-day campaign delivery across ERock’s verticals, translating the Senior Director of Marketing’s integrated plans into qualified leads, target-account engagement, and marketing-sourced pipeline. The role combines audience and channel strategy with hands-on execution, performance analysis, and management of a Campaign Coordinator. The position is based on a hybrid schedule in ERock’s Houston office, with three days in office and two remote workdays, and travel of up to approximately 20% for conferences, customer events, and team meetings.

Requirements

10 years of B2B campaign marketing or demand-generation experience, with demonstrated success supporting complex sales cycles and independently delivering multichannel campaigns.
Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.
Hands-on Salesforce or similar CRM experience and proficiency with a marketing automation platform such as Salesforce Marketing Cloud Account Engagement, Marketo, or HubSpot.
Practical experience executing and optimizing paid media, email, audience segmentation, and nurture campaigns, with strong campaign copywriting and briefing skills.
Ability to interpret campaign and funnel data, connect activity to qualified leads and pipeline, and explain performance, costs, and ROI to marketing and sales stakeholders.
Strong judgment, attention to detail, and project management skills, including the ability to manage concurrent campaigns, guide junior contributors, and work effectively with sales and creative partners.
Ability to work in ERock’s Houston office three days per week, with two remote workdays. Candidates must be local or willing to relocate; relocation assistance is not provided.
Ability to travel up to approximately 20% for conferences, customer events, and team meetings.

Nice To Haves

Experience in technology, industrial, energy, power, utilities, or data-center markets, including marketing complex technical offerings to multiple stakeholders.
Experience with Google Analytics 4, LinkedIn Campaign Manager, Google Ads, Meta Ads, and Salesforce Marketing Cloud Account Engagement.
Relevant marketing automation, Salesforce, analytics, or advertising-platform certifications.
Experience managing or coaching a junior marketer and directing freelance creative resources.

Responsibilities

Independently manage the campaign calendar and deliver acquisition, nurture, and account-based marketing campaigns across ERock’s verticals, meeting launch dates and agreed performance goals.
Develop audience and segment strategies using Salesforce data, account insights, and sales input; select channels and propose budgets within integrated campaign plans set by the Senior Director of Marketing.
Write campaign briefs and copy for email, ads, social media, and landing pages; guide freelance designers and other contributors, review assets, and verify accuracy before launch.
Build, launch, and optimize paid search, paid social, organic social, content syndication, and campaign landing pages. Manage targeting, creative tests, campaign flighting, and spending pace in channel platforms.
Guide email segmentation, list selection, nurture flows, and testing in Salesforce Marketing Cloud Account Engagement. Provide build instructions to email support staff, review their work, and own email performance.
Create and maintain Salesforce campaigns, campaign-member tracking, and reports. Measure qualified leads, target-account engagement, marketing-sourced pipeline, conversion rates, and ROI.
Review results in advertising platforms, marketing automation, Salesforce, and Google Analytics 4; improve in-flight campaigns through testing and timely adjustments, and report findings and recommended actions.
Work directly with sales on target accounts, lead quality, campaign follow-up, and opportunity progression. Recommend marketing operations improvements based on results from existing Clay-supported qualification and routing workflows.
Partner with the Event Manager on event promotion and follow-up through email, social media, and other relevant channels; coordinate campaign timing and lead follow-up with event logistics and sales activity.
Manage approved campaign and media budgets, track spending, and recommend reallocations for Senior Director approval. Identify needs for freelance or outside support and manage briefs, timelines, and deliverables.
Manage and develop the Campaign Coordinator through clear priorities, coaching, and quality reviews; assign work according to capability while remaining accountable for execution and results.
Establish a consistent campaign review cadence and repeatable segment playbooks, demonstrating progress in campaign performance, pipeline contribution, and ROI during the first six months and beyond.
Perform other responsibilities as directed by the supervisor.