Campaign Marketing Manager
About The Position
The Campaign Marketing Manager drives demand generation efforts aligned with strategic goals and business impact for North America. This role works with the Global Integrated Marketing team to develop and execute multichannel campaigns that acquire net-new ideal customer profile (ICP) contacts, increase engagement, and convert new logos across key industries, market segments, and account lists. The manager oversees campaign operations from planning through completion, including budgets, timelines, and deliverables, and uses data and technology to identify and effectively target high-intent audiences. The role partners with content teams to create messaging for target ICPs and buying stages, conducts market and competitor research, and collaborates across functions to activate regional campaign plans. It also works with xDR teams on lead follow-up, e-gift and direct-mail tactics, and sales prospecting programs. The manager monitors performance against KPIs, analyzes campaign metrics, reports insights and recommendations to stakeholders, and helps refine demand generation strategies. The position follows Zendesk’s hybrid way of working, combining in-person collaboration at an office with remote work for part of the week.
Requirements
- 5+ years of experience in demand generation, B2B marketing, or a related field.
- Proven capability in creating and implementing successful demand generation campaigns.
- Strong analytical skills and experience with data-driven marketing.
- Excellent project management skills, including the ability to handle multiple projects simultaneously with strong attention to detail.
- Exceptional communication and collaboration skills.
- Ability to create concise presentations.
- Strategic problem-solving ability and a growth mindset.
- Ability to thrive in a fast-paced, dynamic, constantly evolving environment.
Nice To Haves
- Experience in the technology, employee service, customer service, or SaaS industry.
- Proficiency with Marketo, Salesforce, 6Sense, and Tableau.
Responsibilities
- Develop and implement multichannel campaigns with the Global Integrated Marketing team to acquire net-new ICP contacts, drive engagement, and convert new logos across key industries, market segments, and account lists.
- Manage campaign operations from start to finish, including budgets, timelines, and deliverables.
- Use AI, technology platforms, and data to define and effectively target high-intent audiences.
- Work with content teams to produce compelling content and messaging aligned with target ICPs and buyer journey stages.
- Conduct market research and competitor analysis to inform campaign direction.
- Collaborate cross-functionally to activate campaign plans in North America.
- Work with xDR teams on lead follow-up strategies, e-gift and direct-mail tactics, and sales prospecting programs such as Monthly Prospecting Weeks to drive S1 and S2 opportunities.
- Monitor campaign performance and adjust strategies based on data and KPIs.
- Collaborate with campaign specialists to monitor lead flow and analyze campaign performance against targets.
- Prepare and present detailed performance reports with recommendations to improve demand generation strategies.
- Share campaign insights with North America regional marketing and account teams, recommending engagement and conversion actions.
Benefits
- The position may be eligible for bonus, benefits, or related incentives.
- Hybrid work arrangement with flexibility to work remotely for part of the week.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
