Senior Manager, Campaign Marketing

AIG • Parsippany, NJ

1d • $105,000 - $146,000 • Onsite

About The Position

This is a centralized campaign strategy and operations role on AIG’s North America Marketing team, focused on advancing business priorities across North America Insurance. The role partners with Retail, Wholesale, Distribution, and Alternative Channels marketing leads to determine campaign approaches, define audiences and channel mixes, and establish clear objectives and measurable outcomes. It applies suitable strategies to awareness, nurture, retention, and conversion programs.

The Senior Manager owns campaign workflow and processes across the team, ensuring campaigns are properly briefed, sequenced, reviewed, approved, and handed off for efficient execution. The role serves as the primary intake point for requests, maintains a forward-looking campaign calendar, manages agency relationships, and reports performance insights to inform future decisions. It also establishes consistent campaign governance and ways of working, stays current on relevant B2B, automation, insurance-sector, and AI practices, and manages and mentors a junior campaign specialist responsible for technical execution and marketing automation.

The position reports to the Chief Marketing & Communications Officer, North America Insurance. AIG expects team members to work primarily in the office to support in-person collaboration. The position is eligible for a bonus under the applicable incentive plan. Base salary ranges vary by location: $114,000–$159,000 in NYC, $109,000–$152,000 in NJ, and $105,000–$146,000 in Illinois.

Requirements

• At least 6 years of B2B marketing experience, with a strong focus on campaign strategy and execution.
• Strong understanding of campaign workflows, marketing operations, and efficient, repeatable processes.
• Strong knowledge of and fluency with marketing automation platforms, campaign management tools, and CRM systems, with a solid understanding of technical execution.
• Ability to collaborate with multiple stakeholders and translate business objectives into actionable campaign briefs.
• Strong project management skills and ability to manage multiple campaigns across different business lines.
• Excellent communication skills and confidence guiding and influencing senior marketing colleagues on campaign strategy.
• Experience managing agency relationships.
• Bachelor’s degree in Data Science, Business, Economics, Finance, Marketing, or a related field.

Nice To Haves

• Advanced degree, such as an MBA or equivalent.
• Experience with Salesforce Marketing Cloud, Eloqua, and Salesforce CRM.

Responsibilities

• Serve as the North America Marketing team’s campaign strategy expert and partner with business-line marketing leads to define objectives, shape briefs, and recommend campaign approaches.
• Develop campaign frameworks, including nurture and drip campaigns, audience segmentation strategies, and client and broker communication journeys.
• Design, document, and continuously improve end-to-end campaign workflows, including request, briefing, review, approval, and execution handoff processes.
• Serve as the primary intake point for campaign requests and ensure initiatives are appropriately scoped and briefed before execution.
• Manage external agency relationships supporting campaign development and execution.
• Maintain a forward-looking campaign calendar to improve visibility, coordination, prioritization, and execution discipline.
• Track and report campaign performance and share data-driven insights to inform future decisions.
• Establish consistent campaign processes, governance, and ways of working across the organization.
• Stay current on B2B campaign best practices, marketing automation capabilities, and approaches relevant to insurance and financial services.
• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications.
• Manage and mentor a junior marketing campaign team member, providing direction on technical execution, automation, and quality standards.

Benefits

• Competitive benefits through AIG’s Total Rewards Program, including benefits focused on health, wellbeing, financial security, and professional development.
• Bonus eligibility in accordance with the terms of the applicable incentive plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior