Marketing Campaign Manager

Laerdal Medical AS

1d•$75,000 - $85,000

About The Position

The Marketing Campaign Manager plans, executes, and manages integrated marketing campaigns and projects that support business growth, with a primary focus on the North American market. This global role partners with cross-functional and international teams to translate marketing strategies into effective campaigns, product launches, and digital initiatives. The role manages campaign timelines, resources, and deliverables, leveraging digital marketing tactics to drive engagement, lead generation, and measurable results. Success requires strong project management, cross-functional collaboration, and the ability to use campaign insights to improve marketing effectiveness. The ideal candidate resides in the United States and can collaborate effectively with global teams, including working outside standard business hours as needed to support international colleagues and initiatives. The salary range is $75,000–$85,000, with eligibility for a 9% annual bonus. The offered salary may depend on qualifications, location, education, certifications, relevant experience, and special skills.

Requirements

Bachelor’s degree in digital media, communications, marketing, business, or a related field, or equivalent subsequent experience.
Minimum 3–5 years of experience in digital marketing, marketing, or project management.
Highly organized and process-driven, with the ability to work well with others in a fast-paced global marketing organization.
Creative problem-solving ability.
Experience in a B2B setting using content marketing strategies.
Experience using project management tools such as Wrike, Monday, Workfront, or Smartsheet.
Experience with marketing analytics tools such as Power BI or Google Analytics.
Ability to collaborate effectively with global teams and work outside standard business hours as needed to support international colleagues and initiatives.
Ideal candidate must reside in the United States.

Nice To Haves

Project management certification.
Knowledge of marketing automation systems such as Eloqua, Pardot, Marketo, or HubSpot.
Knowledge of social media marketing and SEO.
Knowledge of digital asset management platforms such as Brandfolder.
Knowledge of website content management systems (CMS).

Responsibilities

Plan and execute integrated marketing campaigns, product launches, and other marketing initiatives.
Manage multiple projects, timelines, resources, and deliverables to ensure successful execution.
Ensure campaign materials meet quality standards and are prepared for global use and translation.
Develop demand generation, growth, and re-engagement campaigns that support business objectives.
Recommend and execute digital marketing tactics based on campaign goals and target audiences.
Partner with Sales and Marketing to drive lead generation and new business opportunities.
Develop a strong understanding of North American market opportunities and priority initiatives.
Analyze campaign performance and apply insights to improve future marketing activities.
Use Salesforce and other tools to support campaign execution and tracking.
Partner with local and international teams to execute campaigns and support centralized global marketing processes.
Maintain clear communication across stakeholders and align activities with business needs.
Ensure campaigns reflect Laerdal’s brand, values, and mission while supporting customer and business goals.