Marketing Campaign Analyst

Health Care Service Corporation•Richardson, TX

1d•$76,600 - $138,500•Hybrid

About The Position

The Marketing Campaign Analyst is a data-driven and project management-minded candidate responsible for supporting customer and prospect communications through (but not limited to) campaign development utilizing SQL and Salesforce Marketing Cloud. The candidate will maintain recurring campaigns and processes, and develop new campaigns with varying deadlines. They will collaborate with business partners (internal and external) on campaign objectives, requirements, creative and strategy. Finally, they will be responsible for all aspects of the campaign development process, intake to file production, creative (testing), campaign design, development and execution.

Requirements

Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.
Proficiency with SQL
Demonstrated ability managing projects; including overall responsibility, organization, and timelines
Exceptional attention to detail, including technical and business specifics
Ability to understand a variety of complex processes simultaneously operating
Advanced ability in managing priorities and complexities in the day to day and overall projects
An ability to both add creativity, while also developing within best practice frameworks and standards
Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses
Excellent written and verbal communication skills
Strong business acumen and consultation skills
High regard for confidential and sensitive information
Ability to work and maintain focus in a high-pressure, high-performance business environment

Nice To Haves

2 yrs experience with Salesforce Marketing Cloud
SQL proficiency to perform complex data analysis
In-depth knowledge of relational databases, data structures and design, data management and data warehouses
Design robust data flow solutions against communications strategy
Develop complex campaign logic using the Salesforce Marketing Cloud campaign tool
Outstanding written and verbal communication, including the ability to deeply understand and communicate both technical and business information
Prior consumer marketing experience
High regard for confidential and sensitive information
Demonstrated experience in consulting with, advising and/or influencing others, including senior leaders
Proficiency in project management
Email and SMS creative template building

Responsibilities

Support customer and prospect communications through campaign development utilizing SQL and Salesforce Marketing Cloud.
Maintain recurring campaigns and processes.
Develop new campaigns with varying deadlines.
Collaborate with business partners (internal and external) on campaign objectives, requirements, creative and strategy.
Responsible for all aspects of the campaign development process, intake to file production, creative (testing), campaign design, development and execution.