Marketing Campaign Analyst
About The Position
The Marketing Campaign Analyst supports customer and prospect communications, including campaign development using SQL and Salesforce Marketing Cloud. The role maintains recurring campaigns and processes and develops new campaigns with varying deadlines. It collaborates with internal and external business partners on campaign objectives, requirements, creative, and strategy. The analyst manages the campaign development process from intake through file production, creative testing, campaign design, development, and execution. This position follows HCSC’s hybrid Flex policy and is expected to be in the Richardson office at least three days per week. Management may modify the weekly schedule for exigent circumstances.
Requirements
- Bachelor’s degree and at least 3 years of experience in campaign development, consumer marketing, reporting focused on campaigns, or a combination of these.
- Proficiency with SQL.
- Demonstrated ability to manage projects, including overall responsibility, organization, and timelines.
- Exceptional attention to detail, including technical and business specifics.
- Ability to understand a variety of complex processes operating simultaneously.
- Advanced ability to manage priorities and complexities in day-to-day work and overall projects.
- Ability to contribute creativity while working within best-practice frameworks and standards.
- Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses.
- Excellent written and verbal communication skills.
- Strong business acumen and consultation skills.
- High regard for confidential and sensitive information.
- Ability to work and maintain focus in a high-pressure, high-performance business environment.
Nice To Haves
- Two years of experience with Salesforce Marketing Cloud.
- SQL proficiency to perform complex data analysis.
- In-depth knowledge of relational databases, data structures and design, data management, and data warehouses.
- Ability to design robust data-flow solutions aligned with communications strategy.
- Ability to develop complex campaign logic using the Salesforce Marketing Cloud campaign tool.
- Outstanding written and verbal communication, including the ability to understand and communicate technical and business information.
- Prior consumer marketing experience.
- High regard for confidential and sensitive information.
- Demonstrated experience consulting with, advising, and/or influencing others, including senior leaders.
- Proficiency in project management.
- Email and SMS creative template-building experience.
Responsibilities
- Support customer and prospect communications through campaign development using SQL and Salesforce Marketing Cloud.
- Maintain recurring campaigns and processes, and develop new campaigns with varying deadlines.
- Collaborate with internal and external business partners on campaign objectives, requirements, creative, and strategy.
- Manage all aspects of campaign development from intake through file production, creative testing, campaign design, development, and execution.
Benefits
- Health and wellness benefits
- 401(k) savings plan
- Pension plan
- Paid time off
- Paid parental leave
- Disability insurance
- Supplemental life insurance
- Employee assistance program
- Paid holidays
- Tuition reimbursement
- Other incentives
- Annual incentive bonus plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
