Direct Marketing Campaign Manager

Computer Task Group, Inc • Buffalo, NY

2d

About The Position

CTG is seeking a Direct Marketing Campaign Manager for a client assignment in Buffalo, New York, with a stated duration of 12 months. The role plans, manages, and executes direct marketing campaigns across email, direct mail, statements, and targeted channels. It partners with business and marketing teams to develop strategies, manage budgets, and improve campaign performance. The position also analyzes campaign results, recommends improvements, supports testing initiatives, and ensures consistent brand messaging across channels.

The manager executes integrated marketing campaigns that support business objectives and strengthen brand identity. The role coordinates cross-functional teams and manages external vendor relationships, including vendors, contracts, and performance. CTG is an IT and business solutions company with more than 9,000 team members in over 15 countries. The posting describes a workplace that encourages growth, supports employees’ ambitions, and empowers them to shape their career journeys.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• At least 5 years of marketing campaign management experience in a client or agency environment.
• Direct mail strategy and execution experience.
• Strong communication, organizational, and attention-to-detail skills.
• Excellent verbal and written English communication skills.
• Ability to interact professionally with a diverse group.

Nice To Haves

• Financial services experience, particularly in deposits, lending, or mortgage.
• Experience with campaign analytics, testing, budgeting, and vendor management.

Responsibilities

• Plan, manage, and execute direct marketing campaigns across email, direct mail, statements, and targeted channels.
• Partner with business and marketing teams to develop strategies, manage budgets, and improve campaign performance.
• Analyze campaign results, recommend improvements, and support campaign testing initiatives.
• Ensure consistent brand messaging across channels.
• Execute integrated marketing campaigns that support business objectives and strengthen brand identity.
• Coordinate cross-functional teams.
• Manage external vendors, contracts, and vendor performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager