Campaign Marketing Lead

Urban Ridge Supplies•New York, NY

3d•$126,650 - $153,900•Hybrid

About The Position

Nova Credit is hiring a Campaign Marketing Lead for its Automotive business unit. The role drives awareness, demand generation, and thought leadership across the automotive ecosystem, creating campaigns and targeted field marketing initiatives that showcase products including Cash Atlas, Income Navigator, and Eligibility Compass. The successful candidate will translate complex applicant data concepts into clear value propositions for automotive lenders and collaborate with Partnerships, Sales, and Product teams on thought leadership, partner content, industry conferences, and regional roadshows. This is a hybrid role based in the New York City Metropolitan area, requiring in-office work three days per week on Mondays, Tuesdays, and Thursdays, and 20% travel for conferences, client events, and regional roadshows. The opportunity is a six-month contract with the possibility of full-time employment. During the first month, the role will involve learning Nova Credit’s products and automotive positioning, understanding partner and audience needs, auditing marketing assets, and meeting with Sales, Partnerships, and Product teams. In the first quarter, the Campaign Marketing Lead will develop flagship content for lenders and dealers, support major industry conferences and the Cash Flow Intelligence Summit, establish partner marketing relationships, begin developing a roadshow strategy, and contribute to a website redesign. Within the first year, the role will own the automotive content roadmap, lead automotive conference strategy, launch and refine a regional roadshow model, collaborate on product narratives, and measure and optimize marketing performance and business impact.

Requirements

4–8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes.
Exceptional storytelling and writing skills, including the ability to translate technical concepts into compelling narratives for different audiences.
Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution.
Cross-functional collaboration skills and comfort working with Sales, Partnerships, Product, and Design teams.
A data-informed approach to measuring content performance and optimizing based on metrics.
A self-starter mentality and ability to thrive in ambiguity and build programs from 0 to 1.

Nice To Haves

Experience in auto lending marketing.
Visual design sensibility, including the ability to work with design tools or provide clear creative direction to designers.

Responsibilities

Create campaigns and execute targeted field marketing initiatives to drive awareness, demand generation, and thought leadership across the automotive ecosystem.
Develop compelling campaigns that showcase Cash Atlas, Income Navigator, Eligibility Compass, and other Nova Credit solutions.
Translate complex applicant data concepts into accessible value propositions and narratives for automotive lenders and other audiences.
Work with Partnerships, Sales, Product, and Design teams to develop and deliver campaigns.
Develop flagship content for automotive lenders and dealers and own the automotive vertical’s content roadmap.
Lead Nova Credit’s automotive conference strategy, including booth presence, speaking opportunities, and networking events.
Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit.
Build partner marketing relationships and enable co-marketing initiatives.
Develop, pilot, launch, and iterate on regional automotive roadshows.
Collaborate with Product Marketing to turn product releases and feature enhancements into customer-facing narratives.
Contribute to the redesign and overhaul of the Nova Credit website.
Measure and optimize content and campaign performance, demonstrating ROI through pipeline influence, partner adoption, and brand awareness.

Benefits

Equity grants and incentive compensation for eligible roles may be part of compensation.
Professional development.
Flexible PTO.
Tenure rewards.
Comprehensive and generously subsidized medical insurance options.
Dental insurance.
Vision insurance.
Company-sponsored 401(k) plan.
Parental leave of absence.
Sick time off.
Paid vacation time off.