Campaign Marketing Manager

Hunter

12h • $84,000 - $97,000 • Remote

About The Position

Hunter is seeking a Campaign Marketing Manager to own the strategy, execution, and continuous improvement of lifecycle and campaign marketing across email, cold email, paid media, social, affiliates, and partners. The role focuses on engaging Hunter’s 7+ million users, helping them reach product value, increasing product usage and brand affinity, converting free users to paid plans, reactivating lapsed users, and improving retention and lifetime value. The position reports to the Head of Marketing and works cross-functionally with Marketing, Customer Success, Product, and other teams. The new hire will take on an established onboarding and nurture program, existing campaigns, and co-marketing opportunities, with initial campaigns expected to launch within 30 days.

Campaign work includes brand and promotional campaigns, newsletters, research and content distribution, sales enablement, affiliate communications, and partner co-marketing. The role also involves measuring campaign performance, experimenting with conversion rate optimization, and continuously improving AI-supported workflows using tools such as Claude, ChatGPT, and Gemini.

This is a fully remote role for someone based in North America or Europe, including the UK, within the listed time zones. The role requires flexibility to attend company retreats in Europe twice a year.

Requirements

• At least 5 years of experience in campaign marketing, digital marketing, lifecycle marketing, or demand generation.
• Proven success influencing won revenue and retention in a product-led growth model.
• Experience owning cold email, email outreach, or outbound go-to-market, with deep knowledge of the space.
• Strong understanding of B2B users and buying cycles, and the ability to create timely, helpful, motivating communications.
• Ability to own campaign marketing strategy, execution, and improvement across email, cold email, ads, social, affiliates, and partners.
• Strong project, process, and stakeholder management skills, including working with internal and external stakeholders.
• Analytical and data-driven approach to planning, executing, and experimenting on campaigns and conversion rate optimization.
• Strong verbal and written communication skills, including the ability to integrate these skills into AI workflows.
• Technology proficiency and comfort learning and using tools such as Customer.io, a CMS such as WordPress, Canva, Claude, Planable, PostHog, Linear, and Notion.
• Experience working remotely and ability to work independently, primarily through asynchronous communication.
• Based in North America or Europe, including the UK, within the listed time zones.
• Flexibility to attend company retreats in Europe twice a year.

Responsibilities

• Own and execute brand and promotional campaigns across Hunter users, including campaigns such as Messaging Madness and State of Email Outreach.
• Increase free-to-paid conversions and contribute to revenue, retention, and lifetime value growth.
• Reactivate lapsed users and educate them about Hunter’s platform, product surfaces, and campaigns.
• Produce, experiment with, and distribute content, research, webinars, guides, playbooks, and podcast promotions.
• Identify users who may need help getting started or maximizing their plans and proactively engage them to support sales pipeline generation.
• Manage affiliate program communications and support co-marketing activities with partners.
• Own campaigns across email marketing, cold email, paid media, social media, affiliates, and partner channels.
• Report on campaign performance and insights, and experiment with conversion rate optimization and growth opportunities.
• Develop, own, and continuously improve the use of AI in marketing workflows.
• Coordinate cross-departmental stakeholders, projects, and processes to deliver campaign outcomes.

Benefits

• Yearly gross compensation ranging from $84,000 to $97,000, depending on experience.
• Automatic yearly raise of 5%.
• Five weeks of paid vacation per year.
• Co-working space membership.
• Fully paid work setup, including a MacBook Pro, standing desk, and ergonomic chair.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed