Direct Marketing Campaign Manager

Lighthouse Technology Services•Buffalo, NY

1d•Hybrid

About The Position

Lighthouse Technology Services is partnering with a client to hire a Direct Marketing Campaign Manager. This is a 12+ month contract-to-hire opportunity, hybrid in Buffalo, New York. The employee will be a W2 employee of Lighthouse Technology Services; C2C and subcontracting arrangements will not be considered. The manager leads end-to-end direct mail campaigns for business-line partners, from strategy development through final execution. The role supports lending, mortgage, or business banking partners and manages approximately 22 large-scale campaigns annually across product lines and campaign models. It works with cross-functional teams and vendors to deliver campaigns, improve performance through testing and optimization, and use analytics to identify product and campaign opportunities. The pay range is $53–$58+ per hour.

Requirements

At least 5 years managing marketing campaigns in client-facing or agency environments, with direct mail expertise.
End-to-end direct mail channel experience, from strategic planning through campaign execution and delivery.
Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products.
Strong vendor management skills and proven ability to oversee production efficiency and campaign quality.
Proficiency in campaign testing methodologies, direct mail best practices, and performance optimization strategies.
Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management.
Exceptional communication skills and ability to manage stakeholder expectations and cross-functional collaboration.
Analytical mindset balanced with creative execution capabilities to drive strategy and implementation.

Responsibilities

Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners.
Develop data-driven campaign recommendations aligned with business objectives and organizational growth targets.
Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives.
Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models.
Collaborate with analytics, data, brand, email, web, and customer experience teams.
Oversee vendor relationships and manage production and project management details through delivery.
Improve campaign performance through testing, optimization, and implementation of best practices.
Use insights and analytics to identify next-best product opportunities and campaign strategies.
Consult with business-line marketing teams to elevate strategic thinking and increase channel output.
Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects.