Sr Marketing Campaign Manager

HiBob•,

2d•$139,500 - $179,000•Remote

About The Position

The Senior Marketing Campaign Manager shapes and executes integrated marketing campaigns and content that build awareness of HiBob’s value proposition and generate measurable pipeline in the AMERs region. The role maximizes global campaigns for local markets, develops regionally relevant campaigns and content, and works closely with Sales, BDR, and cross-functional marketing teams to convert leads throughout the buyer journey. Candidates must reside in the Eastern Time Zone. The position is remote, with hiring limited to the states listed in the posting. The role leads regional campaign planning and execution, adapts global campaigns to local market needs, and uses market intelligence and buyer insights to shape messaging, segmentation, and account-based marketing. It manages campaign projects end-to-end, develops localized content, coordinates stakeholders, and measures performance against pipeline and revenue goals. The role also leads customer case studies, supports expansion campaigns, builds relationships with internal partners and regional communities, and contributes regional insights to market research. HiBob describes its work environment as people-centric and inclusive, with a vibrant NYC office and remote teammates across the country. The company offers a hybrid working model for Bobbers in the NY metro area, temporary work-from-anywhere arrangements for up to two months per year after six months, and a home office allowance.

Requirements

10+ years of experience as a senior campaign or marketing manager.
Deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
Demonstrated success executing marketing strategies for up-market segments.
Strong analytical skills and a data-driven approach to decision-making and campaign optimization.
Ability to adapt quickly to changing priorities and market conditions in a fast-paced environment.
Strong organizational skills and ability to manage multiple campaigns and initiatives simultaneously.
Ability to map and execute full-funnel demand generation campaigns and translate strategy into AMERs execution.
Strong copywriting and editing skills, including adapting and localizing content for regional audiences while following global messaging and brand guidelines.
Ability to use performance data to make decisions, optimize campaigns, and communicate insights and impact to stakeholders.
Ability to manage cross-functional deliverables, timelines, and dependencies end-to-end.
Strong understanding of B2B SaaS buyer journeys and complex sales cycles, and ability to connect marketing activity to pipeline and revenue outcomes.
Strong communication skills and ability to present plans, learnings, and results to diverse stakeholders.
Must reside in the Eastern Time Zone.
Must reside in a state where HiBob is authorized to hire: CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MN, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, or WA.

Responsibilities

Lead planning and execution of the AMERs campaign calendar to increase market share, build brand awareness, and meet pipeline generation targets.
Localize global thematic campaigns to meet local market needs, identifying regional adaptations and local channel activation.
Use market intelligence and buyer insights with Product Marketing to shape campaign messaging, segmentation, and ABM motions.
Provide AMERs insights to inform global campaigns and identify regionalization needs; align pipeline forecasts, objectives, and promotional activities for regional implementation.
Manage campaign projects end-to-end, maintaining structure, timelines, and cross-functional alignment; identify risks or blockers and adjust plans to keep deliverables on track.
Develop resources for local campaign initiatives, such as timelines, decks, one-pagers, Slack channels, and Asana projects.
Partner with BDR and Sales leaders to develop campaign follow-up plans, monitor performance, and optimize follow-up activities to improve conversion rates.
Provide timely campaign updates to marketing and GTM teams through Slack, GTM meetings, and reporting.
Create and refine short-form copy aligned with global messaging and brand guidelines, optimizing content for local channels.
Review global content and provide AMERs regional feedback to represent local nuances and audience needs.
Collaborate with design, digital teams, and external partners to produce regional content and campaign assets.
Clarify stakeholder roles and responsibilities, maintain communication and accountability, and address delivery challenges or misalignment; escalate risks and propose solutions.
Work with Sales, Business Development, and the BDR leader to communicate and integrate marketing strategies across the buyer journey.
Define campaign goals and measurement mechanisms; report on leading and lagging indicators and provide narrative interpretation of results.
Identify and implement process, content, and funnel improvements to support short- and long-term business goals; share insights to optimize performance.
Measure, quantify, and report AMERs campaign performance to inform planning and investment decisions.
Identify and develop customer case studies, managing content creation and promotional activities to maximize visibility and impact.
Partner with Customer Marketing and Account Management on targeted expansion campaigns, track performance, and share insights.
Build and maintain relationships with internal partners, AMERs industry influencers, and communities.
Support market research and industry trend analysis with Product Marketing, providing regional market intelligence.

Benefits

Equity in a global, high-growth HR tech SaaS leader.
401(k) with a 3% company match effective the month following the start date.
$2,500 employee referral bonus.
Medical, dental, and vision coverage from day one.
$1,920 annual wellness stipend.
Annual Headspace membership and expanded wellness benefits.
Hybrid working model for Bobbers in the NY metro area.
Temporary work from anywhere for up to two months per year after six months.
Generous paid time off and company holidays.
Four additional Bob Balance Days each calendar year, providing a company-wide long weekend at the beginning of each quarter.
Birthday off and a special gift.
Home office allowance.
Two paid Social Impact days each year.
Frequent in-person and virtual team and company social events.
Competitive compensation and pre-IPO equity.