Campaign Marketing Specialist
About The Position
The Senior Marketing Campaign Specialist leads the strategic development and hands-on execution of integrated marketing campaigns across B2B healthcare verticals. The role serves as a key liaison between product marketing, channel experts, marketing operations, and external partners to drive awareness, demand generation, and customer retention. The specialist develops and executes campaigns supporting customer acquisition, retention, and product adoption across email, digital advertising, web, social media, ABM, webinars, and events. They translate product priorities into campaign plans, briefs, messaging recommendations, audience strategies, and channel plans; coordinate cross-functional activities and timelines; support campaign setup and launch; monitor performance; and coordinate marketing asset development and review. The role also identifies process improvements and helps establish best practices and repeatable templates.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3–5 years of experience in campaign management, demand generation, marketing coordination, or a related marketing role.
- Hands-on experience with marketing automation, CRM, and reporting platforms, specifically Marketo, Salesforce, and Domo.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously in a fast-paced environment.
- Experience in a healthcare industry vertical; any sector is considered.
- Prior experience in a large, complex organization with cross-functional stakeholder management.
Nice To Haves
- Experience supporting account-based marketing (ABM) initiatives.
- Proficiency with LinkedIn Sales Navigator and project management platforms such as Asana.
- Knowledge of B2B marketing best practices and customer journey development.
- Experience coordinating webinars, digital advertising campaigns, and lead nurturing programs.
Responsibilities
- Develop and execute integrated marketing campaigns supporting customer acquisition, retention, and product adoption across email, digital advertising, web, social media, ABM, webinars, and events.
- Collaborate with product marketing and business stakeholders to translate product priorities into campaign plans, briefs, messaging recommendations, audience strategies, and channel plans.
- Coordinate cross-functional campaign activities among internal teams, agency partners, freelancers, and vendors, maintaining project timelines, workback schedules, and campaign calendars.
- Support audience segmentation, campaign setup, and launch activities, including list management, data checks, and tactic execution.
- Monitor campaign performance and prepare reporting on engagement, conversion, lead, pipeline, and revenue metrics to identify trends and optimization opportunities.
- Coordinate development and review of marketing assets, including emails, landing pages, banner ads, social content, nurture programs, and sales tools.
- Identify opportunities to improve campaign execution processes and help establish best practices and repeatable templates for marketing programs.
Benefits
- Eligible for health benefits.
- Eligible for dental benefits.
- Eligible for vision benefits.
- Eligible for a 401(k).
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What This Job Offers
Career Level
Senior
