Events and Campaign Marketing Specialist

Vertical Insure•Minneapolis, MN

2d•$60,000 - $70,000

About The Position

The Events and Campaign Marketing Specialist coordinates trade shows and other events and builds supporting HubSpot campaigns from plans and briefs set by the marketing team. The role ensures events and campaigns are delivered accurately, on time, and on brand. The specialist plans and executes trade shows, webinars, and virtual and in-person events; coordinates event logistics and vendors; manages promotional materials; and handles post-event lead follow-up and performance reporting. The role also builds and executes HubSpot campaigns, organizes campaign assets, schedules approved social media posts, maintains event and campaign documentation, and collaborates with Sales, Product, and Customer Success to align activity with pipeline goals.

Requirements

Hands-on HubSpot experience, including building campaign structures, emails, landing pages, forms, UTMs, and workflows.
Bachelor's degree in Marketing or a related field, or equivalent practical experience.
2–4 years of marketing, campaign, or event-coordination experience; relevant internships are welcome.
Strong organization and attention to detail, with the ability to manage multiple deadlines and shifting priorities.
Strong written communication and proofreading skills.
Comfort coordinating with vendors, internal teams, and stakeholders to keep projects moving.

Nice To Haves

Experience in fintech, insurance, or vertical SaaS industries.

Responsibilities

Plan and execute trade shows, webinars, and virtual and in-person events, managing logistics, timelines, and vendor coordination.
Coordinate on-site event logistics, including booth services, shipping, registration, and signage.
Serve as the day-to-day point of contact for event vendors, including venues, printers, caterers, and shipping providers, within budget guidelines set by the manager.
Order and manage promotional materials, collateral, and event giveaways and inventory.
Manage post-event follow-up by entering and routing leads in the CRM, launching nurture sequences, and tracking performance with sales and marketing leadership.
Measure and report event results, including attendance, leads generated, and overall impact.
Build and execute HubSpot marketing campaigns from creative briefs and campaign plans, including contact list segmentation, emails, UTMs, forms, and workflows.
Tag and organize campaign assets in HubSpot's Campaigns tool so results roll up correctly.
Schedule and publish approved social media posts promoting events and campaigns.
Maintain the event and campaign calendar, accurate documentation, and status updates across teams.
Track invoices, process vendor forms, and handle related administrative requests.
Collaborate with Sales, Product, and Customer Success to align event and campaign activity with pipeline goals.