Campaign, Events, and Marketing Manager

The Salvation Army • Philadelphia, PA

12h • Onsite

About The Position

The Campaign, Events, and Marketing Manager plans, coordinates, executes, and evaluates Greater Philadelphia fundraising events and special campaigns, including the Annual Luncheon, Red Kettle Kickoff, and Greater Philadelphia Red Kettle Campaign. The role advances philanthropic support, engagement, and public awareness of The Salvation Army’s mission by bringing together event management, campaign promotion, donor communications, sponsorship fulfillment, and brand visibility.

Working collaboratively with the Resource Development Senior Manager, the manager leads fundraising event execution and development marketing initiatives. The position serves as primary staff liaison to the Luncheon Host Committee and partners with the Corporate Engagement Manager on sponsorship strategy. It also manages event logistics, marketing and registration content, sponsor recognition and benefits, donor stewardship, budgets, records, and performance reporting. The role uses Salesforce and other donor management systems and collaborates with Divisional Headquarters and internal and external stakeholders. Additional duties may be assigned within the scope of the position.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Nonprofit Management, Event Management, or a related field, or an equivalent combination of education and experience.
• One to three years of progressively responsible experience in nonprofit development, fundraising, marketing, communications, event management, or a related field.
• Experience planning and coordinating fundraising events from concept through execution.
• Experience developing and implementing marketing campaigns and promotional strategies.
• Creative, detail-oriented, accurate, organized, analytical, flexible, and able to meet deadlines and budget expectations.
• Experience working with volunteers, sponsors, donors, and community partners.
• Computer proficiency, including email, Microsoft Office applications, Google Suite, volunteer management software, and donor database or CRM systems.
• Good judgment, leadership characteristics, and ability to work as part of a team and in harmony with officers, staff, and volunteers.
• Valid driver’s license and willingness to travel as needed.
• Flexible scheduling, including availability for early morning, evening, or weekend meetings and events.
• Adherence to the AFP Code of Ethics, The Salvation Army’s Code of Conduct, and Conflict of Interest Policy.
• Understanding of and support for The Salvation Army’s mission.
• As a Mandated Reporter, proof of completed child-abuse recognition and reporting training meeting PA Act 153 of 2014 standards, with recurrent training every five years thereafter.
• Required PA Act 153 child-protection clearances: PA Child Abuse History Clearance, PA State Police Criminal Record Check, and FBI Criminal Record Check.

Nice To Haves

• Experience with email marketing platforms, online registration systems, Canva or similar design software, and social media management tools.
• Experience with Salesforce, which is the preferred donor database or CRM system.

Responsibilities

• Plan, coordinate, execute, and evaluate Greater Philadelphia fundraising events and special campaigns, including the Annual Luncheon, Red Kettle Kickoff, and GPO Red Kettle Campaign.
• Support and coordinate the Red Kettle Campaign, using online and digital giving platforms as appropriate, and track and report campaign results.
• Serve as primary staff liaison to the Luncheon Host Committee, leading committee management, planning, and operational execution.
• Partner with the Corporate Engagement Manager to develop and execute a corporate sponsorship strategy that maximizes philanthropic revenue and supports fundraising objectives.
• Develop and manage event plans, production schedules, budgets, registration systems, timelines, vendor contracts, venue logistics, audiovisual services, catering, entertainment, auctions, and event-day operations.
• Develop and implement integrated marketing strategies and annual marketing calendars for fundraising campaigns, events, volunteer opportunities, and community impact, including drafting and scheduling social media content.
• Collaborate with the DHQ Graphic Designer and Development Communications Manager to create, coordinate, and distribute marketing materials and donor communications while ensuring compliance with brand standards.
• Collaborate with the DHQ Development Communications Manager to maintain the Greater Philadelphia events webpage, registration platforms, digital communications, and related marketing content.
• Manage sponsorship fulfillment, including sponsor communications, recognition, advertisements, logo collection, benefits, VIP experiences, and post-event stewardship.
• Support donor engagement and stewardship through appreciation events, recognition programs, cultivation activities, communications, and donor experiences.
• Prepare, monitor, and reconcile event budgets and maintain accurate sponsorship, registration, attendance, revenue, and expense records.
• Track, analyze, and report performance metrics for events, campaigns, marketing, sponsorship fulfillment, donor engagement, attendance, and return on investment.
• Use Salesforce and other donor management systems to maintain records, generate reports, support stewardship, and assist with fundraising administration.
• Build and maintain collaborative relationships with Divisional Headquarters CRD, internal departments, donors, sponsors, volunteers, vendors, community partners, and other stakeholders.
• Perform additional duties as assigned in support of The Salvation Army Greater Philadelphia objectives.

Benefits

• Generous paid time off, including holidays, up to three personal days, vacation time, and sick time.
• Employer-funded pension plan, with company contributions beginning after one year of employment.
• Comprehensive health care coverage with low-cost employee premiums, co-pays, and deductibles.
• Eligibility for supplemental insurance plans, including Short Term Disability, AFLAC, and Voluntary Term Life.
• Flexible Spending Accounts.
• Eligibility for the Federal Government’s Public Student Loan Forgiveness Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level