Digital Marketing & Campaign Specialist

HSO Group B.V.•New York, NY

About The Position

As a Digital Marketing & Campaigns Specialist, you will execute integrated B2B marketing campaigns across various digital platforms to support business growth, client expansion, account-based marketing, and HSO’s Microsoft partnership. You will translate campaign briefs into coordinated execution plans, manage campaign setup, launch, optimization, and reporting, and ensure a high-quality customer experience. This role also involves executing digital programs for events, partnering with internal teams, building and optimizing paid media programs, developing audience targeting strategies, and continuously evaluating new channels and approaches to improve marketing performance.

Requirements

3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field.
Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization.
Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads.
Experience across multiple paid media disciplines, including paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels.
Strong knowledge of B2B audience targeting strategies and experience identifying effective ways to reach specific buyer groups.
Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform.
Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth.
Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting.
Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes.
Strong attention to detail and the ability to independently manage campaign execution while collaborating across teams.

Nice To Haves

Experience within B2B technology, SaaS, consulting, or professional services environments preferred.
Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus.

Responsibilities

Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms.
Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables.
Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys within HSO’s marketing technology ecosystem.
Manage campaign execution from initial setup through launch, optimization, and performance reporting.
Execute digital programs that support events and field marketing initiatives.
Partner closely with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders to coordinate campaign activities.
Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant digital platforms.
Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, retargeting tactics, and platform-specific capabilities.
Continuously evaluate new channels, advertising platforms, formats, and targeting approaches.
Monitor campaign performance across the full funnel, analyze results, manage budgets and media spend, and provide actionable recommendations.