Digital Marketing Campaign Specialist

1stMILE, LLC•Goodyear, AZ

About The Position

We’re looking for a hands-on digital marketer to plan and execute campaigns that attract, convert, and retain customers across B2B (shops, merchants, partners) and B2C (drivers). Email is the primary channel, supported by text, social media, web, and other digital channels. You’ll help plan, write, build, launch, test, and report on campaigns, then use the results to make data-driven recommendations that improve future strategy. You’ll partner with the Director of Marketing as well as the Marketing team, Product Owners / Business Unit Leads, and the Head of Tech Innovation / MarTech. This is an entry-level role for a self-starter who can take a brief and run with it, and who uses AI to work faster and build smarter processes.

Requirements

0–2 years of related experience in digital, email, or campaign marketing (internships and freelance work count), B2B and/or B2C
Self-starter who can manage campaigns from start to finish with growing independence
Strong copywriting skills and design ability (Figma, Canva, Claude Design, or similar)
Comfort with A/B testing, campaign metrics, and reporting
Organized, self-directed, and able to juggle multiple stakeholders and deadlines
Comfort using AI tools (such as Claude, Copilot, or similar) in day-to-day marketing work, from copy and creative to process building
Curious and quick to adopt new tools, with the judgment to know when AI output needs a human touch

Nice To Haves

Experience with an email service provider (ESP) or marketing automation platform, such as HubSpot, Braze, Salesforce Marketing Cloud, Klaviyo, Iterable, or similar preferred, not required
Bachelor’s degree in marketing, communications, or a related field preferred, not required
Fintech, payments, or automotive experience
SMS or push campaign experience
Social scheduling tool experience (Sprout, Hootsuite, or native platforms)
Web analytics (such as Google Analytics) and SEO basics
Basic HTML/CSS for email
Experience building automations or AI agents (custom GPTs, Claude Projects, or similar)

Responsibilities

Build and support the B2B and B2C campaign calendar aligned to product launches and business unit goals
Turn stakeholder requests into campaign plans with clear audiences, goals, and KPIs
Research target segments and define the right audiences for each campaign
Build and optimize marketing campaigns across the customer lifecycle: awareness, conversion, onboarding, engagement, retention, and win-back
Write subject lines, preheaders, body copy, and CTAs in the 1stMILE brand voice
Design and build responsive emails using brand templates and guidelines
Adapt campaign content for social channels and other channels outside email as needed
Create content that retains customers, builds trust, and strengthens long-term relationships
Build, QA, and deploy campaigns and automated journeys in our email service provider (ESP)
Manage email lists, segmentation, list hygiene, suppression, and deliverability basics
Coordinate with MarTech team on tracking, data, and integrations
Follow email and text compliance requirements (CAN-SPAM, TCPA, consent) and 1stMILE data-handling policies
Set campaign goals and key performance indicators (KPIs)
Run A/B tests on subject lines, content, send times, and offers
Compile and report results across channels and recommend data-driven improvements
Use web analytics to track traffic, user behavior, and campaign attribution to the 1stMILE website
Apply SEO basics to landing pages and web content to drive qualified traffic
Assist with social media content planning, scheduling, and posting as needed
Support integrated campaigns across email, social, and web as needed
Use AI tools to draft and iterate copy, develop creative concepts, and produce assets faster
Build AI-assisted workflows, templates, and prompts that streamline campaign planning, production, QA, and reporting
Use AI to support analysis, including segmentation ideas, test hypotheses, and performance insights
Document repeatable processes and share AI best practices with the team
Use AI responsibly: only approved tools, human review before anything ships, and full adherence to brand standards and 1stMILE data-handling policies