Campaign Marketing Manager

Zendesk•Austin, TX

1d•Hybrid

About The Position

The Campaign Marketing Manager drives demand generation for North America, aligning regional campaigns with strategic goals and business impact. The role partners with Global Integrated Marketing to adapt global strategy into multichannel programs that reach new ideal customer profile prospects, build engagement, and generate demand for new-logo acquisition across priority industries, segments, and account lists. The manager owns campaign execution from brief through optimization, coordinating budgets, schedules, audiences, channels, creative, approvals, and deliverables. They collaborate with marketing, sales, xDR, and other teams to develop relevant experiences across the buyer journey, activate campaigns against account priorities, and improve prospect follow-up and conversion. The role also uses AI tools and agent-enabled workflows where appropriate to improve research, planning, personalization, and campaign operations. The position tracks campaign results against goals and KPIs, including engagement, lead flow, conversion, pipeline, and bookings where applicable. It translates performance data into insights and recommendations, adjusts campaign components based on results, and presents updates to stakeholders and regional marketing and account teams.

Requirements

5+ years of experience in demand generation, B2B campaign marketing, or a related field.
Track record of developing and executing demand generation campaigns that reach new audiences and contribute to pipeline or revenue goals.
Strong project management skills and ability to manage multiple campaigns and deliverables with attention to detail.
Strong analytical skills and experience using data to assess campaign performance and guide decisions.
Familiarity with marketing and analytics platforms such as Marketo, Salesforce, 6sense, and Streamlit.
Experience collaborating across marketing, sales, xDR, and other cross-functional teams.
Clear written and verbal communication skills, including the ability to create concise, compelling presentations.
Ability to work in a fast-paced, evolving environment where priorities may shift.

Nice To Haves

Experience in technology, SaaS, customer service, or employee service.
Creative instincts and curiosity about new ways to engage prospects, paired with the discipline to test ideas, learn from results, and scale what works.
A scrappy, hands-on mindset, including initiative, comfort with ambiguity, and practical approaches to delivering high-quality work.
A strategic, solutions-oriented approach and a growth mindset.

Responsibilities

Partner with Global Integrated Marketing to shape and execute multichannel campaigns for North America.
Adapt global strategy into regional programs that reach net-new ICP prospects, build engagement, and generate demand for new-logo acquisition.
Develop new prospect-engagement approaches, including targeted digital campaigns, partner and third-party programs, account-based activations, personalized outreach, direct mail, and e-gift tactics.
Own campaign execution from brief through optimization, coordinating budgets, timelines, audiences, channels, creative, approvals, and deliverables.
Use marketing technology, intent signals, and performance data to identify high-potential audiences and deliver relevant buyer-journey experiences.
Partner with content, product marketing, digital, paid media, field marketing, and other teams to refine messaging and assets for North American audiences, buying stages, and market opportunities.
Conduct market, audience, and competitor research to identify campaign opportunities and inform regional strategy.
Collaborate with North America field marketing and sales teams to activate campaigns, align them with account priorities, and support sales engagement with prospects.
Partner with the xDR campaign manager on follow-up strategies that help convert campaign engagement into qualified opportunities.
Support direct mail outreach, sales prospecting initiatives, and Monthly Prospecting Weeks to generate and advance S1 and S2 opportunities.
Apply AI tools and agent-enabled workflows where useful to accelerate research, planning, personalization, and campaign operations while maintaining quality and sound judgment.
Track campaign performance against goals and KPIs, including audience engagement, lead flow, conversion, pipeline, and bookings where applicable.
Work with campaign specialists to establish monitoring and reporting practices, identify issues early, and make timely improvements.
Translate performance data into insights and practical recommendations; use findings to refine audiences, messaging, channel mix, and follow-up strategy.
Prepare and present regular campaign updates for stakeholders.
Share relevant insights with North America regional marketing and account teams and recommend actions to improve prospect engagement and conversion.