Database Marketing Campaign Manager

Westgate Resorts•Las Vegas, NV

About The Position

Manage and champion the creation, execution, and analysis of marketing campaigns for the Database Marketing department. Support the VP of Casino Marketing and Director of Database Marketing by providing insights and recommendations for marketing programming based on performance and analysis. Maintain the confidentiality of sensitive information and comply with Company rules and regulations. Other job-related duties may be assigned. The role manages optimized execution of Database Marketing campaigns and maintains active programs, including direct mail and email marketing. It supports strategic direct marketing initiatives through analytical coordination, interpretation, and recommendations; creates and manages triggered email campaigns for customer segments and lifecycles; analyzes digital and email marketing performance; creates offers and matrices for segmented lists; and specifies customer segments, coupons, and final campaign mail files for vendor execution. The position also develops test-and-learn programs, assists with campaign stages from data extracts through validation, maintains database integrity, coordinates with Surveillance and casino teams on guest compliance, communicates casino marketing programming property-wide, evaluates data-management technologies and methods, and assists with casino events and promotions.

Requirements

At least 2 years of previous experience in marketing and/or casino or slot analytics.
Excellent computer skills and proficiency with AS/400, LMS, Microsoft Office, SQL, Showcase, OfferCraft, SynXis, Smartsheet, and Lythos/InMotion.
General understanding of lifecycle marketing and the customer journey.

Nice To Haves

Experience in a casino or hospitality environment is preferred.
A bachelor's degree in Math, Finance, Economics, or Marketing is preferred.

Responsibilities

Manage optimized execution of all Database Marketing campaigns.
Build and maintain active database marketing programs, including direct mail and email marketing.
Coordinate analytical support for direct marketing initiatives, interpret analyses, and recommend programs and offers.
Create and manage triggered email campaigns for varied business segments and customer lifecycles.
Analyze digital and email marketing efforts, including cost per click-through and cost per conversion or acquisition.
Create offers and matrices for segmented lists; specify customer segments and coupons; and create final mail files for direct mail and email campaigns.
Send campaign files to vendors for execution.
Develop test-and-learn programs to evaluate data-driven content and strategies.
Assist the Director of Database Marketing with campaign stages, including data extracts, creation, testing, proofing, and validation.
Maintain database integrity by updating NCOAs, developing account phone and email acquisition benchmarks, and auditing account adjustments.
Work with Surveillance and casino teams to ensure guest compliance.
Communicate Casino Marketing programming to a property-wide audience.
Evaluate new technologies, trends, and methods for data management and analysis and incorporate them into the data strategy as needed.
Assist with casino events and promotions.
Continue education and self-development through cross-training within the department and other functional areas.
Maintain confidentiality of sensitive information and comply with Company rules and regulations.
Perform other job-related duties as assigned.