Database Marketing Campaign Manager
About The Position
Manage and champion the creation, execution, and analysis of Database Marketing campaigns. The role supports the VP of Casino Marketing and Director of Database Marketing and provides insights and recommendations for marketing programming based on performance analysis. It includes managing direct mail and email programs, analyzing digital and email marketing results, developing segmented offers, coordinating campaign files and vendor execution, and supporting campaign testing, proofing, and validation. The position also maintains database integrity, communicates casino marketing programming across the property, evaluates data-management technologies and methods, and assists with casino events and promotions. The employee must protect confidential information and comply with company rules and regulations; other job-related duties may be assigned.
Requirements
- At least 2 years of previous experience in marketing and/or casino or slot analytics.
- Excellent computer skills and proficiency with AS/400, LMS, Microsoft Office, SQL, Showcase, OfferCraft, SynXis, Smartsheet, and Lythos/InMotion.
- General understanding of lifecycle marketing and the customer journey.
Nice To Haves
- Experience in a casino or hospitality environment is preferred.
- A bachelor's degree in Math, Finance, Economics, or Marketing is preferred.
Responsibilities
- Manage optimized execution of all Database Marketing campaigns.
- Build and maintain active database marketing programs, including direct mail and email marketing.
- Coordinate analytical support for direct marketing initiatives, interpret analyses, and recommend programs and offers.
- Create and manage triggered email campaigns for varied business segments and customer lifecycles.
- Analyze digital and email marketing efforts, including cost per click-through and cost per conversion or acquisition.
- Create offers and matrices for segmented lists; specify customer segments and coupons, prepare final mail files, and send files to vendors for campaign execution.
- Develop test-and-learn programs to assess the effectiveness of data-driven content and strategies.
- Assist the Director of Database Marketing with campaign data extracts, creation, testing, proofing, and validation.
- Maintain database integrity by updating NCOAs, developing account phone and email acquisition benchmarks, and auditing account adjustments.
- Work with Surveillance and the casino team to ensure guest compliance.
- Communicate Casino Marketing programming to a property-wide audience.
- Evaluate new technologies, trends, and methods for data management and analysis and incorporate them into the data strategy as needed.
- Assist with casino events and promotions.
- Continue education and self-development through cross-training within the department and other functional areas.
- Maintain confidentiality of sensitive information and comply with company rules and regulations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
