1126 - Marketing Campaign Manager

TMA Systems

About The Position

The Marketing Campaign Manager plans, executes, and optimizes targeted marketing campaigns to drive revenue for specific software products. The role combines product marketing, demand generation, and data analytics, translating product value into compelling campaigns, identifying high-impact audience segments, and refining strategies to maximize ROI. The manager oversees product-specific, multichannel campaigns and works with product marketing, sales, content, design, digital, and revenue operations teams. The role tracks campaign impact across the funnel and uses performance data and customer insights to improve campaign effectiveness, pipeline contribution, revenue, and product adoption.

Requirements

7 to 10+ years of experience in B2B demand generation or campaign management; software/SaaS experience is preferred.
Proven track record of driving revenue through marketing campaigns.
Strong analytical mindset and experience using data to inform decisions.
Hands-on experience with marketing automation platforms such as HubSpot or Marketo and CRM systems such as Salesforce.
Experience with paid acquisition channels and performance marketing.
Excellent project management and communication skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.

Nice To Haves

Experience in B2B SaaS software supporting different ICPs or industries.
Knowledge of attribution models and funnel analytics.
Strong understanding of SaaS metrics such as ARR, LTV, and CAC.

Responsibilities

Develop targeted, product-specific marketing campaigns aligned with revenue goals.
Define audience segments, messaging, and channel mix based on product positioning.
Partner with product marketing and sales teams to align on priorities and pipeline goals.
Launch and manage multichannel campaigns for each owned product, including email, paid media, content, webinars, and social.
Implement A/B testing strategies to improve conversion rates and campaign performance.
Optimize campaigns based on performance data and customer insights.
Track and report campaign impact across the funnel, including MQLs, SQLs, pipeline, and revenue.
Own campaign KPIs, including CAC, ROI, conversion rates, and product adoption metrics.
Collaborate with sales to support lead handoff and pipeline progression.
Build and refine customer segments using behavioral, firmographic, and intent data.
Deliver personalized messaging and offers tailored to product use cases, personas, or industries.
Use marketing automation and analytics tools to measure campaign effectiveness.
Provide regular performance reports and actionable insights to stakeholders.
Identify trends and opportunities to scale successful campaigns.
Work with product marketing on positioning, messaging, and launches.
Coordinate with content, design, and digital teams to produce campaign assets.
Align with revenue operations on tracking, attribution, and reporting accuracy.