Campaign Marketing Manager Americas

A10 Networks•San Jose, CA

7d•Hybrid

About The Position

A10 Networks is seeking a results-driven Campaign Marketing Manager to plan, execute, and optimize integrated, multi-channel marketing programs across the Americas. The role uses digital marketing, demand generation, partner marketing, and regional field marketing to deliver coordinated campaigns throughout the buyer and customer lifecycle, generating pipeline, acquiring new customers, and expanding existing accounts. Success is measured by pipeline creation, new-logo acquisition, campaign performance, and return on marketing investment. The position reports to the Head of Americas Marketing. It involves collaborating with Sales, Product Marketing, Corporate Marketing, and Marketing Operations; managing campaigns from planning through post-campaign analysis; and reporting campaign performance and business impact to marketing and sales leadership. The role is hybrid and requires approximately 20–30% travel as needed.

Requirements

Bachelor's degree in marketing, business, or a related field.
5+ years of B2B technology marketing experience in integrated marketing, campaign management, demand generation, field marketing, or related roles.
Demonstrated success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline.
Strong understanding of demand generation, buyer journeys, campaign planning, audience segmentation, marketing analytics, and ROI measurement.
Experience executing campaigns across multiple marketing channels, including digital marketing, email, direct mail, social media, webinars, events, ABM, and paid media.
Ability to manage multiple campaigns simultaneously while collaborating with cross-functional teams.
Hands-on experience with Salesforce, Marketo, ZoomInfo, Asana, and marketing analytics and automation platforms.
Excellent written and verbal communication skills and attention to detail.
Willingness to travel approximately 20–30%, as needed.

Responsibilities

Develop integrated marketing campaign strategies aligned with business objectives and sales priorities.
Plan and execute multi-channel programs across field marketing, partner marketing, digital marketing, email, direct mail, social media, webinars, events, account-based marketing (ABM), paid media, MDF programs, and other demand-generation tactics.
Drive campaigns primarily focused on new customer acquisition, while also supporting customer engagement, adoption, expansion, and retention.
Lead regional field marketing initiatives, including tradeshows, executive roundtables, customer events, and seminars, aligned with campaign strategy, regional business objectives, and sales priorities.
Collaborate with Sales, Product Marketing, Corporate Marketing, and Marketing Operations to align campaign strategy, execution, and performance.
Build campaign plans defining audience segmentation, messaging, offers, channel mix, timelines, budgets, and success metrics.
Manage campaign concepts and execution from planning and launch through optimization and post-campaign analysis.
Measure and report campaign performance, pipeline contribution, marketing-influenced revenue, and conversion metrics.
Manage campaign budgets, agencies, vendors, and marketing investments to maximize business impact.
Present campaign performance, recommendations, and business impact to marketing and sales leadership.