Campaign Marketing Manager Americas

A10 Networks, Inc•San Jose, CA

9d•$110,000 - $145,000•Hybrid

About The Position

A10 Networks is seeking a results-driven Campaign Marketing Manager to plan, execute, and optimize integrated, multi-channel marketing programs across the Americas. The programs are intended to generate pipeline, acquire new customers, and expand existing accounts. The role applies digital marketing, demand generation, partner marketing, and regional field marketing expertise to deliver coordinated campaigns and experiences throughout the buyer and customer lifecycle, maximizing engagement, pipeline, and revenue. Success is measured by pipeline creation, new logo acquisition, campaign performance, and return on marketing investment. The position reports to the Head of Americas Marketing. It involves close collaboration with Sales, Product Marketing, Corporate Marketing, and Marketing Operations, and requires travel of approximately 20–30% as needed. The position is hybrid. Targeted compensation is $110,000–$145,000; final compensation varies based on factors including skills, experience, location, education, and other qualifications.

Requirements

Bachelor's degree in marketing, business, or a related field.
At least 5 years of B2B technology marketing experience in integrated marketing, campaign management, demand generation, field marketing, or related roles.
Demonstrated success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline.
Strong understanding of demand generation, buyer journeys, campaign planning, audience segmentation, marketing analytics, and ROI measurement.
Experience executing campaigns across digital marketing, email, direct mail, social media, webinars, events, ABM, and paid media.
Ability to manage multiple campaigns simultaneously while collaborating with cross-functional teams.
Hands-on experience with Salesforce, Marketo, ZoomInfo, Asana, and marketing analytics and automation platforms.
Excellent written and verbal communication skills and attention to detail.
Willingness to travel approximately 20–30% as needed.

Responsibilities

Develop integrated marketing campaign strategies aligned with business objectives and sales priorities.
Plan and execute multi-channel programs across field marketing, partner marketing, digital marketing, email, direct mail, social media, webinars, events, account-based marketing (ABM), paid media, MDF programs, and other demand generation tactics.
Drive campaigns primarily focused on new customer acquisition while also supporting customer engagement, adoption, expansion, and retention.
Lead regional field marketing initiatives, including tradeshows, executive roundtables, customer events, and seminars, aligned with campaign strategy, regional business objectives, and sales priorities.
Collaborate with Sales, Product Marketing, Corporate Marketing, and Marketing Operations to align campaign strategy, execution, and performance.
Build campaign plans defining target audience segmentation, messaging, offers, channel mix, timelines, budgets, and success metrics.
Manage campaign concepts from planning through launch, optimization, and post-campaign analysis.
Measure and report campaign performance, pipeline contribution, marketing-influenced revenue, and conversion metrics.
Manage campaign budgets, agencies, vendors, and marketing investments to maximize business impact.
Present campaign performance, recommendations, and business impact to marketing and sales leadership.