Campaign Manager, Integrated Marketing

Medical University of South Carolina • Charleston, SC

4d • Onsite

About The Position

The Campaign Manager, Integrated Marketing develops and executes integrated marketing campaigns across multiple clinical service lines and supports marketing initiatives for the university’s academic colleges. This hands-on individual contributor serves as a relationship manager to internal stakeholders, aligning on strategic outcomes that inform campaign planning. The role facilitates collaboration across the Office of Communications and Marketing—including communications, brand, public relations, and web—and works with external agency partners to deliver campaigns. It emphasizes speed to market, audience journey development, messaging, brand strength, and measurable results. The manager also supports MUSC Marketing’s planning processes and enterprise marketing planning efforts. This is an on-site role in downtown Charleston, with 40 scheduled hours per week.

Requirements

• Bachelor’s degree or equivalent experience.
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line marketing, or another complex marketing environment.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies.
• Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.
• Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors, or platform partners.

Nice To Haves

• A degree in marketing, communications, business, or a related field is preferred.

Responsibilities

• Lead development and execution of integrated marketing campaigns across clinical, academic, university, and enterprise priorities, translating approved strategy into coordinated plans across paid, earned, shared, and owned channels.
• Develop campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements.
• Coordinate deliverables, timelines, approvals, and dependencies across internal teams and external partners to support timely, high-quality execution.
• Report campaign outcomes through clear, concise, and actionable dashboards and insight summaries.
• Negotiate and execute select paid media placements for the Marketing team, working with publishers, media outlets, and vendors to improve speed to market, increase flexibility, and reduce agency-related costs.
• Coordinate inputs across service lines and regional markets for enterprise marketing planning; facilitate planning sessions, prepare presentations and planning deliverables, track decisions and action items, and support development of a cohesive enterprise marketing plan.
• Serve as a day-to-day liaison between service line stakeholders and Office of Communications and Marketing colleagues, clarifying needs and decisions and aligning contributors on objectives, roles, milestones, and next steps.
• Connect campaign activity to business and audience outcomes, report progress, and optimize based on results.
• Take ownership of campaign plans, timelines, decisions, documentation, and follow-through; provide practical, data-informed solutions and recommendations as priorities evolve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level