Campaign Manager, Integrated Marketing
About The Position
The Integrated Marketing Campaign Manager develops and executes integrated campaigns across MUSC clinical service lines and supports marketing initiatives for the university’s academic colleges. This hands-on individual contributor serves as a relationship manager for internal stakeholders, aligning on strategic outcomes that inform campaign planning. The role facilitates collaboration across the Office of Communications and Marketing—including communications, brand, public relations, and web—and works with external agency partners to deliver campaigns. The work emphasizes speed to market, audience journeys, messaging, brand strength, and measurable results, using paid, earned, shared, and owned (PESO) channel strategies. The manager also supports MUSC Marketing’s team planning processes and enterprise marketing planning across service lines and regional markets. The position is on-site in downtown Charleston, with a scheduled workweek of 40 hours. Applicants must provide compensation expectations on the application to be considered.
Requirements
- Bachelor’s degree or equivalent experience.
- Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
- Experience in product marketing, service line marketing, or other complex marketing environments.
- Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
- Experience executing paid, earned, shared, and owned (PESO) channel strategies.
- Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.
- Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors, or platform partners.
Nice To Haves
- A degree in marketing, communications, business, or a related field.
Responsibilities
- Lead development and execution of integrated marketing campaigns across MUSC clinical, academic, university, and enterprise priorities.
- Translate approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
- Develop campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements.
- Coordinate deliverables, timelines, approvals, and dependencies across internal teams and external partners to support speed to market and executional quality.
- Report campaign outcomes through clear, concise, and actionable dashboards and insight summaries.
- Negotiate and execute select paid media placements for the Marketing team, working with publishers, media outlets, and vendors to improve speed to market, increase flexibility, and reduce agency-related costs.
- Coordinate inputs across service lines and regional markets for enterprise marketing planning.
- Facilitate planning sessions; develop presentations and planning deliverables; track decisions and action items; and support creation of a cohesive enterprise marketing plan.
- Serve as a day-to-day liaison between service line stakeholders and Office of Communications and Marketing colleagues.
- Build productive relationships, clarify needs and decisions, and align contributors on campaign objectives, roles, milestones, and next steps.
- Track campaign progress, connect activity to business and audience outcomes, and optimize based on results.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
