Integrated Campaign Manager, Security

Presidio•,

About The Position

Presidio is seeking a highly motivated, results-driven Integrated Campaign Manager to develop and execute thematic marketing campaigns that drive awareness, engagement, pipeline, and revenue growth across its Security portfolio. Reporting to the Vice President of Demand Generation, this role translates Security business priorities into impactful, multi-channel campaigns that support net-new acquisition, customer expansion, and sales pipeline. The role combines strategic planning with hands-on execution and requires experience managing complex B2B campaigns across digital, content, field, partner, and sales motions. The position partners closely with Product Marketing, Sales, Field Marketing, Digital, Partner Marketing, Content, Marketing Operations, SDR teams, and external partners. The manager will create cohesive pipeline-generation programs, using established themes and working in lockstep with the VP of Demand Generation. In addition to executing Security campaigns, the manager will build campaign frameworks and playbooks that Field Marketing, Partner Marketing, and other teams can adopt and adapt. The role includes developing integrated campaign strategies and plans; orchestrating campaign assets and activities across digital advertising, email, web, content syndication, webinars, events, partner initiatives, and sales activation; and measuring and optimizing performance against engagement, MQL, opportunity, pipeline, conversion, and revenue outcomes. The manager will apply AI tools to campaign development and management—including content creation, audience segmentation, personalization, and performance optimization—while preserving brand quality and message integrity. The role also involves aligning stakeholders, using customer and market insights, staying current on cybersecurity and security technology trends, and sharing post-campaign recommendations.

Requirements

At least 5 years of B2B demand generation, integrated marketing, or campaign management experience in a technology company.
Proven track record of driving measurable pipeline and revenue outcomes through integrated marketing programs.
Experience managing complex, cross-functional campaigns from strategy through execution, including digital, email, content, events, and ABM.
Deep understanding of the B2B buyer journey and demand-generation best practices, including awareness, engagement, conversion, and pipeline acceleration.
Strong experience partnering with Sales organizations and aligning marketing activities with territory and revenue goals.
Exceptional project management and organizational skills.
Strong analytical skills and ability to translate performance data into actionable recommendations.
Outstanding communication and stakeholder-management abilities across multiple audiences.
Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice To Haves

Experience marketing cybersecurity, cloud security, risk management, identity, data protection, or related technology solutions.
Familiarity with account-based marketing (ABM) strategies and enterprise buying motions.
Experience with marketing automation platforms such as Pardot or similar, CRM such as Salesforce, and analytics or reporting tools.
Understanding of enterprise technology buying centers, including Security, IT, Infrastructure, Risk, and executive stakeholders.
Exposure to intent platforms and intent data, such as 6sense or Demandbase.
Experience working with channel and technology partners on co-marketed campaign programs.
Experience with AI-powered campaign tools and judgment in using them to enhance rather than compromise brand voice.
Experience in a high-growth B2B technology or IT services environment where marketing infrastructure was being built or scaled.
Experience in IT services, managed services, or the technology channel.

Responsibilities

Build and execute integrated demand-generation campaigns aligned with Security business priorities, target accounts, buyer personas, and growth objectives.
Develop campaign strategies that connect thought leadership, solution messaging, digital engagement, events, content, and sales activation into a unified experience.
Translate annual and quarterly business goals into scalable campaign plans that drive awareness, engagement, pipeline, and revenue across the Security buyer journey.
Partner with Product Marketing to bring Security solutions and value propositions to market through compelling, differentiated campaign narratives.
Manage campaigns end to end, including planning, asset development, launch, optimization, reporting, and stakeholder communications.
Coordinate campaign execution across digital advertising and paid media, email and nurture programs, web experiences and landing pages, content syndication, webinars and virtual events, industry events and conferences, partner marketing initiatives, and sales activation and enablement materials.
Ensure campaign assets, activities, and execution plans are delivered on time and aligned with campaign objectives.
Drive marketing-sourced and marketing-influenced pipeline for Security solutions.
Manage performance against KPIs including engagement, MQLs, qualified opportunities, pipeline creation, conversion rates, and revenue contribution.
Analyze campaign performance and optimize investments, messaging, audience targeting, and channel mix.
Use AI tools in campaign development and management, including content creation, audience segmentation, personalization, and performance optimization, to improve targeting and time-to-market while maintaining brand quality and message integrity.
Contribute to experimentation and intelligent automation within demand generation.
Partner with Sales leaders and Field Marketing to align campaigns with territory, industry, and account-level priorities.
Collaborate with Marketing Operations on campaign tracking, attribution, lead management, and reporting.
Work with Partner Marketing to make Security campaign frameworks usable in channel and technology partner programs.
Drive stakeholder alignment and accountability for campaign execution and results.
Use customer, market, and performance insights to improve campaign effectiveness and inform future strategy.
Monitor emerging trends in cybersecurity and security technology to shape campaign messaging and positioning.
Conduct post-campaign reviews and share recommendations for improving future performance across the organization.
Champion a test-and-learn culture focused on continuous optimization.