Integrated Campaign Strategist

Dropbox

11h • $136,700 - $208,000

About The Position

Dropbox is hiring an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions. The role translates business priorities, audience insight, and product positioning into campaign strategies that define the audience, narrative, journey, channel roles, activation sequence, and measurement plan.

The strategist stewards how campaigns appear across owned, earned, and paid channels. Working with teams across Product Marketing, Brand and Creative, Communications, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales, the role aligns teams around an integrated plan and connects activations into a coherent enterprise buyer experience from brief through launch, optimization, and learning.

This is a senior individual contributor role requiring leadership through influence, sound judgment amid ambiguity, and the ability to balance market storytelling with measurable business impact. The strategist will help Dropbox deliver important product stories to enterprise audiences with greater consistency, relevance, and effectiveness.

Requirements

• 8+ years of B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand-to-demand, or a related discipline; SaaS or technology experience is ideal.
• Direct experience building campaign strategy and accountability for outcomes such as pipeline generation or revenue generation.
• Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post-campaign learning.
• Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement.
• Experience orchestrating owned, earned, and paid programs and understanding their distinct roles in awareness, consideration, demand, and customer growth.
• Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience across teams and touchpoints.
• Strong cross-functional leadership and program judgment, including establishing decision rights, navigating competing priorities, resolving dependencies, and influencing without direct authority.
• Analytical fluency and experience using campaign, brand, engagement, and revenue signals to evaluate performance, communicate impact, and make optimization decisions.

Nice To Haves

• Experience leading enterprise product launch campaigns and building evergreen motions for a multi-product B2B portfolio.
• Experience partnering closely with Corporate Communications, analyst relations, customer advocacy, or social teams to connect earned programs with owned and paid activation.
• Experience marketing to complex enterprise buying groups across industries, company sizes, regions, or maturity stages.
• Familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms used to activate and measure integrated campaigns.
• Experience using AI to accelerate research, briefing, content variation, synthesis, or analysis while retaining human ownership of strategy, judgment, and brand decisions.
• Awareness, judgment, adaptability, and connection: the durable skills identified as valuable for thriving as work and technology evolve.

Responsibilities

• Translate mid-market and enterprise business goals, product positioning, audience insight, and market context into integrated campaign strategies for launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.
• Build and manage integrated activation plans across owned, earned, and paid channels, connecting web, lifecycle, content, social, communications, events, partner, and media programs.
• Own campaigns through launch and sustainment, maintaining strategic coherence across creative, messaging, timing, audience experience, and regions.
• Establish briefs, operating rhythms, decision rights, milestones, dependencies, and readiness criteria to align cross-functional teams and regional partners.
• Define target audiences and buying groups, map touchpoints across the customer journey, and ensure campaign experiences address buyer needs, market moments, and consideration stages.
• Partner with Marketing Data Science and channel owners to define full-funnel success measures, synthesize performance signals, identify drivers and limitations, and recommend optimizations to audience, narrative, creative, sequencing, or channel mix.
• Capture campaign insights, codify reusable plays, distinguish enduring strategy from launch-specific execution, and apply learning across the enterprise campaign portfolio.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed