Senior Strategist, Integrated Strategy

dentsu•New York, MA

1d•$94,875 - $117,180•Hybrid

About The Position

The Senior Strategist, Integrated Strategy will join Dentsu Creative to support a leading health and convenience retailer, connecting brand strategy and communications across pharmacy, health, wellness, and everyday retail. The role is part of a specific business vertical, with a need to connect its work to the broader enterprise. The strategist should be comfortable navigating a large, highly matrixed brand while developing scrappy thought starters, finding unexpected creative angles, and turning early thinking into actionable work. The role combines qualitative research, audience and business insight, brand and communications planning, and creative partnership. It includes shaping measurement and learning agendas, building client and category knowledge, applying AI thoughtfully, and helping teams tell the story of their strategic work. Employees within commuting distance of a designated hub are expected to work in the office three days per week, except employees based in Los Angeles, who are expected to work in-office two days per week. Employees outside commuting distance may be designated remote depending on the role and business needs; flexibility to attend an office may still be required.

Requirements

At least 4 years of experience developing integrated brand and communications strategies.
A proven track record of strong, consistent strategic ideas.
Deep understanding of how brands earn attention and trust across digital, social, and real-world experiences.
High standards for clarity, craft, and detail.
Strong storytelling and presentation skills, including the ability to make strategic thinking clear and compelling to creative teams and clients.
Ability to simplify complex challenges for varied audiences.
Curiosity, cultural awareness, and an insight-driven approach, including a willingness to seek out unfamiliar perspectives.
Experience with qualitative research, social listening, trend analysis, audience data, and related tools.
Ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior.
Ability to serve as a trusted partner to mid- to senior-level clients and a supportive mentor to junior colleagues.
Interest in how the strategy discipline and its tools may evolve.

Nice To Haves

Experience in retail, health and wellness, pharmacy, or CPG.

Responsibilities

Lead qualitative research, ranging from quick cultural inputs to deeper exploratory studies.
Develop clear, inspiring creative briefs and guide others in developing them, translating audience insights and business priorities into actionable creative opportunities.
Build brand frameworks, integrated communications plans, and consumer journeys.
Define communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in-store experiences, in partnership with media and other specialists.
Synthesize data, cultural, and category signals into a clear point of view for creative and client teams on what matters to people and how the brand can respond.
Identify growth opportunities and strategic value for creative and brand teams.
Guide multidisciplinary teams in developing measurement and learning agendas.
Provide thought leadership on culture, human behavior, and category dynamics.
Build strong knowledge of the client’s business and competitive landscape.
Apply AI thoughtfully to sharpen strategy, accelerate insights, and improve output quality while preserving strategic perspective and human judgment.
Help shape awards submissions by crafting case studies, defining the strategic idea and impact, and collaborating across teams to tell the story.
Build trusting relationships across diverse working styles and help creative teams understand how strategy flexes by audience, need, and channel.
Turn brand thinking into clear communications tasks and proactively identify opportunities to strengthen briefs.