Senior Manager, Integrated Insights & Strategy, Brand Strategy

Pfizer • Collegeville, PA

1d • $124,400 - $207,400 • Hybrid

About The Position

At Pfizer, breakthroughs change patients' lives. In Specialty Care, this means focusing on people living with rare and serious conditions. The Integrated Insights & Strategy (IIS) team plays a crucial role in turning data into decisions that help these medicines reach patients, utilizing a proprietary, AI-enabled analytics stack. As a strategist on IIS, you will transform evidence into strategy to grow these brands. Pfizer's Specialty Care IIS team is seeking a Senior Manager, Integrated Insights & Strategy to derive insight and shape strategy for a priority Specialty Care brand or portfolio. Reporting to the IIS TA Lead, this role involves generating primary and secondary insights, integrating them with analytics, and synthesizing them into clear recommendations to support brand strategy. The Senior Manager will act as a strategic thought partner to brand marketing and sales teams, helping to frame business questions and answer them through rigorous research and analysis. This includes designing and executing primary market research to capture the customer's voice, integrating it with secondary and performance data, and translating the findings into actionable recommendations using IIS-built capabilities. The ideal candidate is a seasoned brand consultant with a proven ability to frame problems and deliver solutions for complex business challenges. They possess in-depth knowledge of various analytic disciplines, including primary and secondary research, coupled with a strong understanding of timely and impactful insight derivation. Their collaborative approach, excellent listening skills, and ability to manage through influence, combined with exceptional intellectual and analytical curiosity, are key to their success. A refined executive presence, strong storytelling abilities, and excellent communication skills are essential for influencing and driving change across the organization.

Requirements

• BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field required.
• 6+ years in consulting, finance, or market analytics.
• 3+ years developing data-driven brand strategy for major, high-value assets, ideally at a US and/or Global level.
• In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality, timely insight derivation.
• Hands-on experience designing and executing primary market research and translating it into actionable recommendations.
• Experience integrating commercial data sources such as claims, specialty pharmacy, CRM, and real-world data.
• Exceptional intellectual and analytical curiosity; a creative problem-solver who fosters innovation.
• Team orientation and collaborative approach, with outstanding listening skills and the ability to manage through influence.
• Proven ability to be a trusted thought partner and to influence without authority.
• Refined executive presence with excellent presentation, verbal, and written communication skills.
• Permanent work authorization in the United States.

Nice To Haves

• MS or MBA in a relevant field.
• Prior experience in pharmaceutical or life sciences commercial analytics, including specialty channels, forecasting, market insights, and promotional performance.
• Hands-on familiarity with AI tools in commercial settings, including LLMs, decision-support applications, or analytics platforms.
• Familiarity with Pfizer GCA capabilities (QBR, OAE, Growth Blueprint) or comparable commercial analytics methodologies.

Responsibilities

• Design and execute best-in-class primary market research to represent the voice of the customer, creating learning plans that address the brand's key business questions and delivering clear, actionable recommendations.
• Integrate primary research with secondary and performance data (claims, specialty pharmacy, CRM, and real-world data) to build a complete picture of market dynamics and customer behavior.
• Develop and monitor key performance metrics to evaluate marketing-campaign effectiveness, evaluate campaign assets, and recommend improvements and corrective actions.
• Manage market research initiatives and associated budget on assigned brands, ensuring timely, high-quality insight delivery.
• Support strategic thought partnership to brand marketing and sales teams, helping frame, investigate, and answer key business questions on commercial strategy, tactics, and investment decisions.
• Support patient-journey-based business reviews tied to budgetary goals, surfacing performance opportunities and ideas for optimization.
• Proactively identify business questions and frame solutions that unlock brand value and inform short- and long-term change.
• Connect research and analytics into a compelling, persuasive story, and deliver clear recommendations to brand leadership.
• Deliver brand performance measurement and reporting (Control Rooms, ATCs) and contribute to QBRs using IIS models and dashboards.
• Support the development of Long-Range Forecasts (LRFs) and Operating Plans in partnership with US, Global, and Forecasting CoE colleagues, including epi- and trend-based models.
• Provide regular assessments of brand performance to leadership, clearly articulating the data and what it means for the business.
• Integrate insights across cross-functional analytics teams (data science, market research, analytics engineering, and media), and advance the use of novel data sources including real-world data.
• Communicate complex ideas with a clear, compelling narrative supported by data, navigating the matrix to align stakeholders and drive change.
• Contribute to team capabilities through knowledge sharing, and mentor junior colleagues.

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree