Director, Global Integrated Campaign Strategy & Operations
About The Position
Procore is seeking a Director, Global Campaign Strategy & Operations to lead the central hub of its marketing operating model. The role leads Global Campaign Strategists and Campaign Operations Managers in translating Product Marketing inputs into high-impact, audience-based global campaigns. Its primary goal is to establish a unified, full-funnel campaign strategy across General Contractors, Specialty Contractors, and Owners while driving audience-based influenced pipeline. The Director partners with Product Marketing, Digital, Field Marketing, Brand, and MarTech to align cross-functional execution and scale global campaign impact. The role uses campaign strategy expertise, operational discipline, and collaborative leadership to build a global-to-regional operating model and improve campaign performance. It is based in Procore’s Austin, Texas, or Carpinteria, California, office, and the company is looking for someone to join immediately. The position reports to the Sr. Director, Campaign Strategy & Marketing Operations.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 10+ years of B2B marketing experience, including extensive work in integrated campaign strategy, campaign operations, or marketing operations.
- Proven experience directly managing, mentoring, and developing teams of senior individual contributors and managers.
- Demonstrated expertise building and scaling cross-functional operating models within complex, matrixed enterprise organizations.
- Strong fluency in full-funnel analytics, multi-touch attribution, account-based marketing (ABM), and product-led growth (PLG) signals.
- Deep experience establishing SLA handoffs, brief templates, and governance frameworks with peer groups such as Product Marketing or Sales.
- Growth-oriented mindset, exceptional executive communication skills, and a forward-looking, solution-driven approach to complex problems.
Nice To Haves
- Master’s degree preferred.
- Prior experience in enterprise SaaS or the construction industry is highly preferred.
Responsibilities
- Lead and develop Global Campaign Strategists and Campaign Operations Managers to execute audience-centric global campaign strategies.
- Own the global audience strategy and build priority-ranked campaign portfolios for quarterly CMO ratification on the Plan-on-a-Page.
- Drive audience-based influenced pipeline by managing stage priorities, customer journeys, and multi-channel asset maps.
- Establish and enforce a reliable handoff process with Product Marketing covering campaign briefs, lead times, and content tiering governance.
- Partner with Field Marketing and regional teams to support campaign localization and alignment with local sales priorities.
- Collaborate with Analytics and MarTech to track asset efficacy, measure full-funnel performance, and optimize campaign outcomes.
- Oversee content tiering governance to keep core Tier 1 assets high-leverage and aligned with global standards.
- Champion AI-forward workflows and context-layer asset management to accelerate campaign operations and asset governance.
Benefits
- May be eligible for Equity Compensation and/or Bonus Incentive Compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Director
