Integrated Campaign Manager

Unit4

About The Position

The Integrated Campaign Manager for Professional & Business Services plans, executes, and optimizes multi-channel, multi-region marketing campaigns to drive awareness, engagement, pipeline, and revenue across those segments. The role owns the end-to-end campaign lifecycle and works with Product Marketing, Field Marketing, Digital Marketing, Creative, Business Development, Customer Success, and Sales to create buyer journeys for decision-makers including CFOs, COOs, Managing Partners, Practice Leaders, Finance Directors, and IT stakeholders. Within Unit4’s integrated campaign model, the manager translates market insights into content campaigns addressing industry and persona challenges such as margin pressure, resource utilization, M&A integration, project profitability, AI adoption, and operational efficiency. The role also develops vertical-market expertise, aligns campaigns with sales priorities, and analyzes performance to improve effectiveness and inform future planning.

Requirements

Experience marketing to Professional Services, Business Services, SaaS, or ERP audiences.
Strong B2B marketing experience, particularly in integrated campaigns, demand generation, or industry marketing.
Demonstrated success creating campaigns that drive measurable pipeline and revenue outcomes.
Experience working closely with sales organizations and supporting account-based marketing programmes.
Ability to collaborate across borders, cultures, and time zones.
Strong campaign planning and project management capabilities.
Excellent communication and stakeholder management skills.
Deep understanding of modern demand generation and buyer journeys.
Data-driven mindset with strong analytical capabilities.
Ability to balance strategic thinking, content creation, and hands-on execution.
Comfort operating in a fast-paced, global environment.
Experience with AI tooling such as Co-Pilot or Claude.
Experience with ABM platforms such as 6sense.
Experience with campaign reporting and dashboarding solutions.
Understanding of marketing automation, target audience segmentation, and multi-medium campaign delivery.

Responsibilities

Develop and execute integrated campaign plans aligned with Unit4’s growth objectives in Professional & Business Services.
Build audience-centric campaign strategies using market trends, customer insights, and competitive intelligence.
Define campaign objectives, messaging frameworks, content requirements, and success metrics.
Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets.
Manage the development and delivery of multi-channel campaigns across web, email, social media, digital advertising, webinars, analyst programmes, PR, events, ABM initiatives, and customer advocacy programmes.
Coordinate campaign activity across global and regional teams to ensure a consistent customer experience.
Partner with Creative, Content, and Digital teams to produce assets that support the buyer journey.
Align campaigns with target accounts, pipeline priorities, and territory plans in collaboration with Sales and Business Development leadership.
Develop campaign assets, toolkits, messaging guides, and activation plans to support field execution.
Support regional teams with lead management, campaign attribution, and handoff processes to maximize conversion and pipeline impact.
Develop expertise in the Professional & Business Services sector and its industry and persona challenges.
Collaborate with Product Marketing and the PR agency to create thought leadership and industry-specific narratives.
Monitor and analyze campaign performance across the funnel.
Manage campaign budgets.
Track engagement, Marketing Qualified Opportunities (MQOs), pipeline contribution, influenced revenue, and ROI.
Use data and insights to optimize campaigns and inform future planning.
Present campaign results and recommendations to marketing and business stakeholders.