Campaign Manager

Bridgetower Media•Baltimore, MD

8d•Remote

About The Position

The Campaign Manager develops media plans for national accounts and drives their execution from planning and scheduling through production, deployment, social promotion, mid-flight optimization, and post-campaign reporting. The position typically manages five to ten concurrent campaigns across approximately eleven business and legal brands, serving as a dedicated owner for campaign delivery for the National Accounts team and its clients. This is a fully remote position; only candidates based on the east coast will be considered. The employee must maintain a quiet, distraction-free, safe workspace and reliable internet access, remain accessible and responsive during scheduled work hours, comply with the Company’s Remote Work and Remote Work Conduct policies, and notify Human Resources in advance of any change in the state from which work is performed.

Requirements

At least 1 year of experience in email marketing, marketing operations, or digital campaign coordination.
Experience planning and setting up campaign measurement across platforms, including UTM naming, GA4 event and conversion setup, and ad server tagging and quality assurance.
Ability to pull and reconcile performance data from analytics, ad server, and email platforms and perform basic analysis against campaign goals.
Working knowledge of an email service provider or marketing automation platform.
Comfort with basic HTML for email builds.
Experience with a project management tool for managing recurring, multi-stakeholder schedules.
Strong organizational skills across a high-volume, multi-brand, recurring calendar.
Reliable home internet connection with minimum 50 Mbps up and 10 Mbps down.
Must be based on the east coast.
Must maintain a quiet, distraction-free, safe workspace and reliable internet access, and remain accessible and responsive during scheduled work hours.
Must comply with the Company’s Remote Work and Remote Work Conduct policies, including data security requirements.
Must notify Human Resources in advance of any change in the state from which work is performed.

Nice To Haves

Experience with Act-On.
Experience with ClickUp.
Experience with TapClicks.

Responsibilities

Develop media plans for national accounts that meet or exceed client objectives, working with national digital sales representatives, and drive execution through launch, delivery, and reporting.
Project manage all aspects of campaign launch, management, and reporting across email, cobrands, webinars, display, social, and lead generation.
Maintain the master email and webinar deployment calendar in ClickUp for a high-volume, multi-brand, recurring schedule.
Plan and set up campaign measurement before launch, including UTM naming conventions, GA4 event and conversion configuration, and ad server tagging and quality assurance.
Manage client creative through the production process.
Build and produce cobrand emails in Act-On, including hands-on work with basic HTML.
Coordinate deployment timing and resolve scheduling conflicts in accordance with established scheduling rules, working with internal stakeholders and external vendors.
Coordinate social media activity, aligning webinar social posts with email sends.
Monitor campaign performance, tracking opens, clicks, click-to-open rate, and conversions in TapClicks.
Pull and reconcile performance data from GA4, ad servers, and email platforms, and analyze results against campaign goals.
Compile post-campaign reports and translate results into clear, practical recommendations for sales and clients.
Determine changes needed when a campaign is not performing to plan, make decisions and recommendations on the approach, present them to the sales representative and client for feedback, adjust as needed, and execute the revised plan.
Provide ad hoc sales-analytics support, including fast-turnaround data requests such as estimated impressions, click-through rates, and open rates to support client proposals.
Complete additional tasks or projects as assigned.

Benefits

Employer-funded Individual Coverage Health Reimbursement Arrangement (ICHRA) providing tax-free funds to help pay for individual health insurance premiums.
Supplementary vision and dental options.
Company-paid life, AD&D, and short- and long-term disability coverage.
Employee Assistance Program.
Unlimited PTO.
Sick time.
Summer weekend jumpstart hours, as long as business needs are met.
Over 10 paid holidays.
Tuition Assistance Program.
401K with a company match.
Growth opportunities to build your career.
Learning & Development programs.