Campaign Manager

Smokeball•Chicago, IL

14h•Hybrid

About The Position

The Campaign Manager owns the planning and execution of integrated marketing campaigns that engage prospects and drive pipeline. They are a key marketing partner to Sales and will collaborate closely with Integrated Marketing, Product Marketing, Content, and Marketing Operations to bring campaigns to life across channels. This is a hands-on role responsible for managing campaigns from brief through launch and reporting, including email execution and marketing automation. This is a hybrid position based in our Chicago, IL office. All Chicagoland employees are required to be in the office on Wednesdays and Thursdays.

Requirements

3–5+ years B2B and/or SaaS marketing experience with hands-on experience planning and executing integrated campaigns.
Strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Hands-on experience with marketing automation platforms and email campaign execution.
Experience partnering with Sales and a strong understanding of how Marketing and Sales work together to generate pipeline.
Exceptional attention to detail, with strong written and verbal communication skills.
Proven ability to collaborate cross-functionally and use data and performance insights to optimize campaigns.
Champion AI-forward ways of working across the team, staying an early adopter of tools that genuinely help.

Nice To Haves

Knowledge of Pardot, Salesforce, ChurnZero, Clay, and/or ClickUp.
Experience building HTML email templates.
Well versed in ABM
Familiarity with legal technology, and/or the legal profession.

Responsibilities

Own the creation and execution of integrated campaigns across brand, product, competitive, evergreen, and specialty campaigns.
Manage the campaign calendar, timelines, and cross-functional workflows to ensure campaigns launch on time and work together across channels.
Partner closely with Sales and the inbound team to align campaigns to sales priorities, coordinate follow-up, and turn marketing engagement into pipeline.
Build, QA, schedule, and deploy email campaigns and nurture tracks using marketing automation tools (e.g., Pardot, Hubspot, Marketo) and related marketing technology.
Support ABM, product launches, and event activation campaigns, coordinating audiences, messaging, assets, and Sales follow-up.
Track and report on campaign performance, using engagement, conversion, and pipeline data to optimize programs and improve future campaigns.