Campaign Manager

Healthy Gamer • Houston, TX

11h

About The Position

Healthy Gamer is a mental wellness company that aims to make mental health care inclusive and affordable. Since its launch in November 2019, their coaching service has assisted over 13,000 individuals in 77 countries. The company has a significant presence in the gaming community, ranking among the top 0.1% of Twitch streamers and top 1% of YouTube channels. They are expanding their reach beyond the gaming community and are seeking passionate individuals to join their team and contribute to their mission of providing accessible mental health resources.

Requirements

• 7+ years in marketing, with hands-on experience in product launches or go-to-market campaigns.
• Experience working with product managers or product teams on launches and feature releases.
• Strong copywriting skills for web, email, and social media, with an understanding of value propositions and audience segments.
• Hands-on HubSpot experience, including email builds, workflows, segmentation, and reporting.
• Comfort with data analysis: ability to read dashboards and funnel numbers, run A/B tests, and explain results clearly.
• Experience with web analytics tools (e.g., GA4, Amplitude, Metabase).
• Experience with CMS tools (e.g., Framer).
• Experience with design tools (e.g., Figma).
• Knowledge of SEO and GEO strategy.
• Experience with Conversion Rate Optimization (CRO) on landing pages.
• Organized and self-directed, capable of managing launches from brief to post-launch review.

Nice To Haves

• Experience advising leaders with clear, data-backed recommendations on strategy, messaging, or priorities.
• Experience in subscription or membership businesses (acquisition, retention, LTV).
• Experience marketing to Gen Z and millennial audiences.
• A personal connection to the mission of making mental health support easier to find.
• Vendor oversight and management of timelines.
• Experience with paid ads and social media.
• Experience in health, wellness, or mental health marketing, including claims and compliance guardrails.

Responsibilities

• Bring products and features to market by partnering with product managers to plan, produce, and launch marketing campaigns.
• Write creative briefs outlining campaign goals, audience, messaging, channels, timeline, and success metrics.
• Collaborate with product managers and the Content team to ensure in-video and web calls-to-action (CTAs) drive traffic and conversions.
• Explore opportunities beyond organic strategies, including leading paid search campaigns and advertisements.
• Conduct data-informed post-campaign reviews and apply lessons learned to future product launches.
• Own go-to-market campaign production and testing, executing marketing plans to grow traffic and conversions.
• Support the scaling of marketing efforts for B2B opportunities.
• Support lead capture through SEO-informed landing pages, UTMs, CTAs, forms, and campaign-related marketing projects.
• Craft copy for web pages, CTAs, emails, and social media, aligning product messaging with audience needs.
• Coordinate with social, video, and lifecycle teams to ensure cohesive campaign presence across channels.
• Track campaign performance, conduct A/B testing, and provide data-backed recommendations for messaging, channels, and priorities.
• Advise on improvements for traffic, click-through rates (CTR), and on-page testing to increase conversion rates (CVR).
• Support email and lifecycle marketing, including newsletters and email journeys (onboarding, activation, nurture, upsell, re-engagement, and renewal).
• Set segmentation and lead-scoring rules based on behavior, product, and lifecycle stage.
• Run a consistent A/B testing program for subject lines, content, send times, and email flows.
• Maintain CRM hygiene, list health, deliverability, and workflow documentation.

Benefits

• Real impact: Your launches help people find mental health support.
• A team that listens: Your recommendations shape how products are brought to market.
• Room to grow: Opportunity to help scale marketing, including new B2B opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed