Campaign Strategist

Acxiom•Homebased - Conway, AR

4d•Remote

About The Position

The Campaign Strategist develops and oversees multi-channel campaign strategies across a portfolio of clients, grounding initiatives in audience logic, funnel movement, and clear business objectives. The role defines audience strategy, writes Business Requirements Documents (BRDs), shapes campaign requirements, and improves operational processes. The strategist manages multiple client strategies simultaneously, balancing deep strategic engagements with fast-turn, ad-hoc requests. Success requires understanding how to move prospects through the funnel, deploy audiences effectively, and identify the KPIs that matter at each stage. The role partners with analytics, creative, media, and operations teams to structure campaigns and deploy audiences strategically. It focuses on strategic alignment and performance interpretation rather than executional tasks, and includes presenting strategies and recommendations to executive stakeholders.

Requirements

Experience in an agency or similar environment managing multiple client strategies concurrently.
Ability to build campaign strategies, define target audiences, and map lead-to-customer journeys.
Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
Strong ability to write structured, actionable BRDs.
Deep intuition for funnel movement and the KPIs that matter at each stage.
Ability to manage multiple strategies, deadlines, and ad-hoc requests without sacrificing quality.
Experience across all funnel stages, including prospect, lead, and customer.
Skill in articulating strategy to technical and non-technical stakeholders.
Experience identifying workflow gaps and proposing scalable solutions.

Nice To Haves

Experience partnering with analytics teams and interpreting their outputs.
Familiarity with CRM platforms, CDPs, or marketing automation tools conceptually.
Exposure to multi-channel campaign environments such as email, paid media, and direct mail.
Understanding of test-and-learn frameworks and experimentation strategy.
People leadership or coaching experience.

Responsibilities

Build end-to-end campaign strategies aligned with client goals, including funnel design, messaging frameworks, and KPI alignment.
Define audience segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile-based strategies and scoring models.
Translate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams.
Design lead and prospect pathways from awareness to conversion and identify KPIs that signal movement and success.
Oversee multiple client strategies concurrently, prioritizing appropriate strategic depth and responsiveness.
Respond to short-turn or surface-level requests while maintaining strategic integrity and consistency.
Partner with analytics, creative, media, and operations teams to structure campaigns and deploy audiences strategically.
Identify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection.
Coordinate strategic alignment across cross-functional teams without performing executional tasks.
Interpret high-level campaign results and translate them into strategic insights and recommendations.
Present strategies, audience plans, and campaign frameworks clearly and persuasively.
Communicate marketing strategies, audience insights, and recommendations to Director-, VP-, and C-level stakeholders to support alignment and decision-making.